Finserve Africa, which was launched two weeks ago as an independent arm of the Equity Group is taking a foray into acquiring as many digital users as possible with the launch of its new mKey, a keyboard app which allows users to save, borrow and connect with their friends and follow news and trends in one place.
Targeted at Kenya’s increasingly digital population, mKey users can perform daily tasks such as accessing local and international news, getting aggregated local content, sharing on social media, applying for and paying mobile loans, paying for goods and services, sending and receiving money as well as a chama and group accounts that work like social chat groups, straight from their mKey keyboard.
According to Finserve Managing Director, Jack Ngare, “mKey is the most groundbreaking keyboard app out of Africa that blends the social and financial into an integrated lifestyle providing unparalleled convenience. Why switch between apps to perform everyday functions like reading news, paying for goods and services, sharing emojis or even applying for a loan? Simply have a keyboard that goes everywhere with you and is ready to deliver all these services at the tap of an icon. Download mKey today and enjoy the experience of seamlessness and freedom”
Through mKey, users will be able to send and receive money, transfer cash between bank and mobile wallet accounts and, for the first time, open a group account where up to 10 members can make group payments and transactions. The app’s reward system creates incentives and motivates users to actively use the app’s social media and financial services features.
“mKey has an integrated reward system where users will instantly earn stars and complete levels for performing financial transactions. These stars and levels offer rewards such as free airtime, free transfer of funds or an increase in loan limits,” he said. ‘’And not to forget, this innovation has ensured that users can perform transactions in a completely safe and secure environment’’.
Finserve seeks to collaborate with partners across sectors and markets to enhance mKey’s user experience for both lifestyle and financial services.
“We have ambitions of taking mKey to all the markets in Africa and we are open to integrate mKey to any financial institution in the continent to ensure that we offer relevant financial services,” said Ngare.