Finserve Africa, a subsidiary of Kenya’s Equity Group recently unveiled mKey, a keyboard app which allows users access local and international news, browse through aggregated local content, share or connect with friends on social media, pay for good and services and as well carry out banking services such as mobile loans, sending money to peers and setting up chama and group accounts aims to revolutionize banking in Kenya and eventually across Africa.
Touted as the most groundbreaking keyboard app out of Africa, mKey blends both the social and financial aspect of life into an integrated lifestyle helping users to rely on one single app for reading news, paying for goods and services, sharing emojis or even applying for a loan.
We downloaded the mKey app and wanted to know how much a user can get out of it and confirm all we had been told that the app can do. TechMoran will therefore look at the apps ability to send and receive money, transfer cash between bank and mobile wallet accounts and, open a group account for group payments and transactions and finally see what user’s can get via app’s reward system. With all that you can still connect with your friends and family and share yetumojis, stickers and GIFs.
mKey the digital bank
As a digital bank, mKey allows users to access customer centric financial services such as savings and loans of between Ksh. 300 and Ksh. 1 Million via the app. Users can also use the app to pay for utility bills such as water and electricity and do transactions such as paying for good and services, buying mobile phone airtime as well as allowing groups or chamas to save or contribute towards a targeted project!
mKey as a marketplace or shopping platform
mKey is not an online shop and it has no inventory. However, mKey is working with various online stores and delivery partners to help its user shop for almost anything online. At the moment Kilimall is the firm’s first partner on the shopping section but it aims to sign up as many vendors as possible especially as ecommerce picks up in East Africa where Equity Group is based. Users will find stuff to buy online from mKey’s various partners then the goods are delivered to the customers’ home or office.
The firm also aims to grow the marketplace to allow as many users as possible, especially those who are in the creative industries.
mKey as customer loyalty platform
Without a use-case, a system like mKey will not have much impact in the society. However, mKey’s reward system
has been developed in that every user earns points from every usage especially in-app shoppers. The more one uses the app, the more the points they get and vice versa. As a customer loyalty platform, users can easily follow up and track how their kids’ school is doing!
mKey as news platform
News is important to every mature citizen in the country as it’s human nature to be curious about one’s environment. News on the app will allow users to know what is happening and what time. Because mKey has no single content team, it only aggregates news content from various reputable sites in Africa on business, fashion, sports, entertainment among others.
mKey as social networking platform
The section allows users to connect and befriend others. With YetuMojis (emojis for us by us) and stickers, emojis and GIFS that reflect how we feel and express how we want to communicate. mKey comes packed with Kenya’s first localized emojis aptly named Yetumojis which convey the message in a way only a Kenyan can.