Ringier Africa Digital Publishing (RADP)’s which runs Ringier Digital Marketing Afrique and Pulse Live Afrique has expanded to serve users and clients in Senegal, Côte d’Ivoire and further countries in French-speaking Africa.
The firm publishes Pulse in Nigeria, Ghana, Kenya and Uganda with over 175 million unique users across its platforms and channels combined and over 170 million video views per month – covering news, sports, entertainment, lifestyle and more. Its license brands New York Times, Business Insider and Men’s Health/Women’s Health hosted on the Pulse infrastructure in Africa complement this content offering.
It’s other arm, Ringier Digital Marketing (RDM) is Ringier’s complete digital partner, merging technology, media and creativity to provide corporates and SMEs alike with cutting-edge, 360-degree digital-first marketing and digital enterprise solutions. Its sister brand Play Studio is focused on creative content solutions with dedicated video, graphic and editorial teams across the continent.
This set-up is now officially being added to by the offerings being made fully available also in Francophone Africa. Specifically, the marketing offering Ringier Digital Marketing (RDM) Afrique has been established with a careful build-up over the past year – gaining experience with clients in the markets Senegal and Côte d’Ivoire and beyond. Pulse Live Afrique has been established with a dedicated curator, bringing its unique content approach to the markets too.
Tim Kollmann, Group CEO of Ringier Africa Digital Publishing (RADP) said:“Sub-Saharan Africa’s internet users are at the cutting-edge of modern, social, mobile and video content consumption – through the huge rise of mobile phones and social networks on the continent. However, the available local content and advertising has not alway kept up with this development. This is where we come in with the trusted mass media brand Pulse, our digital marketing & services provider Ringier Digital Marketing and our commercial content production house Play Studio.”