">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Monday, January 18, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Tech

Tips You Need to Know For a Successful Rebranding

Milcah Lukhanyu by Milcah Lukhanyu
2 years ago
in Tech
9 min read
0

 

Branding is what defines your business. You use colours, text, and even an image to represent what you are and what you stand for to consumers, your loyal customers, and your competitors. How you create your branding will affect your business reputation, the decisions of your target audience, and its ability to become top-of-mind.

Because of how important it is, there is no assurance that you will get it right the first time. Many companies, big and small, have rebranded for many reasons which includes:

  • Changing the brand message and mission
  • Targeting the right audience
  • Reinventing to keep up with a changing society
  • Dispelling a bad reputation

Most of these reasons are all because the marketplace is changing. Shannon DeJong, who is the founder of the branding agency House of Who says, “People rebrand when how they view themselves is no longer consistent with how they’re viewed by the outside world.” This means that with proper rebranding, you will be able to make what you are much clearer and more current.

A successful rebranding touches more than just changing up colours or font styles, there must be a change in how the business is being operated. So here we explore the essential tips for rebranding success and how it can inspire changes within your business.

Understand why you need to rebrand

You must know the purpose of your rebrand first before executing your strategies. What are your new goals for the brand and what kind of changes are you going to make to accomplish each one? Maybe you want to target a new emerging market of consumers, and collectively respond to a specific tagline or products. Maybe you want to create a new image that will make you unique among your competitors. Knowing these will help you track your progress, as well as organise your strategies properly.

Related posts

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0

Use these smart TV security tricks to protect your privacy

January 18, 2021
0
A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021
0

Think about what people can get from your brand

READ  Jumia Travel Launches New Web Extranet for Hotel  Partners

After setting goals and knowing the purpose of the rebrand, the next thing you need to align is what you stand for. What is your vision for the brand and what do you hope people will get from it? A brand is not just the representation of a company, but these are symbols that can inspire people to take action. The easiest way to do this is to think about what you want your brand to become and what you want it to mean to people five or ten years from now.

Make sure everyone knows about your rebrand

Do not hesitate to go public with you rebranding. Keeping your loyal customers and even your competitors in the loop reflects well on your reputation. It shows that you care enough to ensure they know the changes you are making and how it is going to affect how you service them.

It can start little by little like changing your domain name to secure consistent online branding. You can host an event with media coverage (depending on the size of your business, you can invite bloggers instead journalists). You can also advertise this change profusely both on social media (using paid promotions), through your website (by writing about the journey to the rebrand), or through traditional means like buying a space in a magazine or newspaper.

The important thing is to spread the word and let everyone know about the work you have put in the rebranding.

Keep brand consistency in mind

Remember that while you have changed your visual representation, there should be design elements that remain familiar to your customers. Note the companies that went through rebranding recently like Taco Bell, Mastercard, or Huffpost. While they made clear changes to their design, they have retained familiar elements to help their customers with the transition.

You may want to keep your voice and language, too. In keeping with transition and familiarity, the reason is because you want to retain your existing consumers while attracting potential customers with your rebranding. They need to feel that they are still interacting with the company they know and love.

Take rebranding as a chance to expand and be creative with your business. Think of it as a challenge on how you can market and communicate the relevance of these changes to your audience. Remember that to stand out these days, amidst the thousands of advertisements the consumers are getting, you need to be daring and clever. So go on and experiment with copy, social media posts, hashtags, and articles while keeping brand consistency in mind. Do these things and your rebranding will go off without a hitch.

Readers 4,008

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

Related Posts

Business

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0
Tech

Use these smart TV security tricks to protect your privacy

January 18, 2021
0
A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi
Mobile

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0
cryptocurrencies

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021
0
How To

How to fuliza by Safaricom guide

January 15, 2021
0
Tech

ASUS debuts new ZenBook Duo | Pro Duo, VivoBook, ExpertBook and Chromebook laptops at CES 2021

January 15, 2021
0
signal-apps
Tech

Is Signal That Different From WhatsApp? Here Are 5 Ways It May Be Different

January 15, 2021
0
Tech

Are Cheap TikTok Likes Inferior To Expensive Ones? Read Our Experts’ Discussion

January 15, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Top 5 Financial Assets to Invest In 2021 According to Experts

January 18, 2021

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021

This VC firm is Calling for Changes to Cut-and-paste VC Strategy In Africa

January 18, 2021

Tizeti rolls out high-speed 4G LTE in Edo with N4000/month broadband service

January 18, 2021

Copia Kenya hosts MIT Global Entrepreneurship Lab project 

January 18, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: