<a href="http:\/\/www.my1963.co.ke\/" target="_blank" rel="noopener">Fibre Space Ltd,<\/a> the firm behind cash light fare system \u2018MY1963\u2019 which had vowed to bring sanity in Kenya\u2019s Matatu\u2019s industry by use of its cash light system is blaming poor law enforcement for lack of uptake.\n\nAnnounced in<a target="_blank" rel="nofollow" data-href="http:\/\/techmoran.com\/compliant-moa-rolls-out-cashless-payment-1963-travel-card\/"> May 2014 <\/a>and dubbed <em>Jinice, <\/em>the prepaid card promised to eliminate cash fares and cut revenue losses incured by Matatu owners, but from the day the cards launched to date, more money and time was lost than was saved and after having its fair share of highs and lows,\u00a0 Fibre Space Ltd seemed to have folded from the dreaded industry to focus on its other revenue streams.\n\nFibre Space Ltd began on a high. It managed to convince president <a target="_blank" rel="nofollow" data-href="http:\/\/techmoran.com\/kenyatta-becomes-first-passenger-use-safaricom-moas-1963-nfc-prepaid-fare-card\/">Uhuru Kenyatta and his Deputy, William Samoei Ruto<\/a> to be its brand ambassadors and first customers. According to people familiar with the deal, Fibre Space managed to sell just one percent to Safaricom which saw transport payments as M-Pesa\u2019s next big market. Safaricom wanted to go big with \u2018My1963\u2019 after missing out on BebaPay, the source added. It had to move first before its rival Airtel could seize the opportunity.\n\nFibre Space also managed to get Matatu Owners Association (MOA)\u2019s support. My1963 had managed to get everyone on its side against the drivers and conductors wishes whose daily revenues were in danger. Commuters were to load money onto the card using M-PESA at a charge of Ksh 10 per top up. Commutters were to buy the cards at Ksh 50 from appointed M-PESA agents.\n\nAccording to the chair Matatu Owners Association Simon Kimutai that time, \u201cWith the introduction of the My 1963 service, we are taking a proactive step in implementing the recommendation by the government to have fares paid through a cashless system. This development also marks a crucial milestone in the journey towards professionalizing public transportation in Kenya.\u201d\n\nIt was a topdown approach and bound to fail. Days before February 1st government deadline for all Matatus to go cash less, five PSV Saccos with 250 vehicles plying Nairobi\u2019s Jogoo road route turned to Fibre Space Ltd\u2019s \u2018MY1963\u2019 to end cash payments for matatu fares and help eliminate revenue losses that the Matatu owners said stood at more than 30 percent of their daily earnings.\n\nFibre Space Ltd gave the matatu owners point of sale terminals and technical support to fast track adoption of the cards by passengers. About 40 youth were deployed to sell the \u2018MY1963\u2019 cards during rush hours at selected bus terminals in Nairobi.\n\nA year later, My1963 is like a vocabulary to Matatu drivers, touts and conductors. Even the few passengers who had bought the cards don\u2019t remember if they ever had them. Those who remember have long disposed them but Mwakio Ngale, General Manager of Fiber Space Limited insists the firm is still in operation.\n\n\u201cMy1963 continues operations, we are looking at how we can increase awareness of the card in partnership with the transport industry through a couple of initiatives that we have lined up in the coming months,\u201d Ngale told TechMoran. \u201cThe biggest challenge which led to slow uptake of product was enforcement which slowed down the project & adoptability of the product.\u201d\n\nNgale says another issue was sensitizing the drivers and touts on the value added benefits of the service, which will introduce efficiencies and help the industry more accountable as whole.\n\nNgale says the firm is engaging with stakeholders to establish how it can incorporate all elements of the industry to ensure that they are all strategically aligned. To Fibre Space, any digital payment solution in the transport sector will require enforcement and participation of all stakeholders to ensure uptake.\n\nWith <a target="_blank" rel="nofollow" data-href="http:\/\/techmoran.com\/googles-bebapay-shuts-miserable-experience\/">Beba Card gone,<\/a> Abiria Card gone, KCB Pepea Card gone, My1963 says it\u2019s still here and wishes the field had more players as it believes in a rich competitive environment that enables the growth of a number of players.