Luno, a bitcoin exchange has launched its new African regional headquarters in Johannesburg, South Africa as a base to reach its 40 other markets it operates in across Europe and Southeast Asia.
“We’ve been closely monitoring the rest of the African market and believe that the time is now finally right for a dynamic expansion across other African markets,” said Marcus Swanepoel, co-founder and CEO of Luno. “The new team in Johannesburg will be working closely with our team in Lagos, Nigeria, to launch across a number of African markets over the coming months.”
In addition to building out the Africa coverage team, the Johannesburg office will also be home to a brand new engineering team. The firm is currently recruiting for over 30 roles in Johannesburg, with additional roles expected as the business expands into more African countries.
The platform aims to work closely with governments, regulators and financial institutions to help create an environment that fosters innovation and job creation that will contribute to broad scale growth, drive economic opportunities and ultimately, real value for consumers.
The firm, formerly known as BitX rebranded to Luno in a move simplifying its mission to help everyone escape the gravity of the existing financial system into promising more privacy and financial freedom. The firm said it believes that decentralised digital currencies like Bitcoin will fundamentally change how the world views and uses money: cheaper, faster and safer transactions.