When we think of gaming, we automatically corelate it to smartphones. Every hand that has a phone, has a game or two installed as well. But there is something bigger that is all ready to push one of the most popular modes of game consumption.
The hype around augmented and virtual reality headsets has been there for a while. However, till date it has not really caught up with the mainstream consumers. What’s holding it back and how it is shaping the near future, here is what you need to know.
What’s Holding it Back
Augmented and virtual reality has been here for a while, but these gadgets are clunky and expensive. People want it, but just don’t seem to be able to reach to it. Further, they are lagging in offering some of the most compelling games and the other experiences that a player is looking for. Also, the manufacturers have to yet to come back with significant marketing push. So, what’s exactly wrong with them, even after the big hype around them?
Let’s compare with a PlayStation 4. It is affordable, is quite well designed and absolutely simple to use. The biggest plus point, it comes with a range of compelling games along with a combination of features that are just not there in the present Augmented Reality or Virtual Reality headsets.
Now let us take a look at the popular smartphones that have several gaming apps. The gaming zone is at an all-time high with popular games like rummy online, ludo, candy crush, teen patti and Subway Surfers among others. The choice for the consumer is pretty endless, games excellent in experience and no additional cost to enjoy it. The obvious question that comes is, why make the switch?
How is the change coming?
There are many technology experts that still consider augmented and virtual reality headsets all set to replace smartphones as consumers’ preferred choice of computing devices. With augmented reality, the computer-generated images are layered over views of the real world while with virtual reality the players are completely immersed in artificially generated images.
What the players need is something that works out of the box and of course a far more appealing design. A gadget that gives a bulky and boring look, will not work with today’s players. The other thing that can change the game completely is the content itself. While on one hand, Sony or Nintendo or even Microsoft launch a console and invest heavily on the marketing, Augmented Reality and Virtual Reality are left in a corner. Do they have the potential to make the cut? Yes, they have, but we may still have few more years to go.
The Exciting News!
So, far it seems that we haven’t reached there. But there is some great news for game lovers. Rovio has unveiled its first augmented reality version of the popular game Angry Birds, named Angry Birds FPS: First Person Shooter. The game delivers as promised and is unique and crispy at the same time.
It is anticipated to be a big hit. Other than Angry Birds, the only other successful game that deserves a mention is Pokémon Go in 2016, where players look frantically for virtual creatures on their smartphones.
The World of Cards
For most of us, card games are pretty simple. There are set of rules, like the rummy rules, poker look, teen patti tricks and so on. So, where does the AR and VR come in the picture? The card game industry is anticipated to generate revenues over $74 billion by 2023 globally. The developers are now leveraging AR and VR technologies to bring new features and the best elements of live gaming and software with VR add-ons, giving a more engaging experience for their customers. The increasing number of card games contribute to this demand as well.
The compounded annual growth rate (CAGR) is over 50% in the next years in India. Application in Virtual Reality and Virtual Reality for headgear as well as mounted display are on the rise. In the consumer space, Samsung Gear VR at Rs. 7290 is still the leader, closely followed by Xiaomi Mi VR Play 2 priced at Rs. 12,999 and the latest Lenovo’s Mirage Solo. The growth of AR is expected to grow much faster as compared to VR as it is powered by the scale of smartphones and is also a natural extension of mobile behavior. The Augmented Reality is expected to gain momentum in the gaming and social space and then move on to the consumer goods space. All that’s needed to take this forward is a more economical pricing and higher number of games along with multiple features and components added to it.