Egypt’s Online Real Estate Marketplace Aqarmap Hires Jumia Exec to Drive Growth


Egypt’s online real estate marketplace Aqarmap has Aya Ashraf, the Head of Operations Excellence at Jumia, Rocket Internet’s leading eCommerce marketplace as the Director of Operations Growth. Aya pursued an MBA in Strategic Planning from Edinburgh Business School, and she has extensive experience in scaling operations rapidly. During her 6 years career at Rocket Internet, Aya has lead multiple teams to achieving exemplary performance across all business metrics.

Amad Almsaodi, CEO & Founder of Aqarmap stated: “We are delighted to have Aya as part of our executive team. Most of our KPIs grew by around 100% in 2018, and we are excited to have Aya lead the team that will accelerate this growth even further. Aya will also be responsible for our growth outside Egypt, as we leverage her unique experience in streamlining processes and achieving optimal growth”

Aqarmap is the leading online Real Estate marketplace in Egypt, and it competes directly with Naspers-backed OLX, which is the leading generalist classifieds portal in Egypt. Competition between the two firms has intensified in the past few years as the fight for market dominance. Earlier this year, Aqarmap raised growth funds from 3 regional VCs to solidify its leadership position in Egypt and to expand further in the region.