Liquid Telecom appoints regional heads to streamline operations & cut costs

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instead of having CEOs in each country, Liquid Telecom is appointing regional heads to lead four or more countries in a new cost cutting move aimed at growing the firm and streamlining operations across Africa.

The firm has appointed Adil Youssefi as the new Regional CEO of East Africa, where he will oversee five key markets in the region. The former Liquid Telecom Kenya CEO will now be directly responsible for the leadership, strategic and operational management of Liquid Telecom’s wholesale, enterprise and retail businesses throughout Kenya, Rwanda, Uganda, Tanzania and Ethiopia.

Adil has served as CEO of Liquid Telecom Kenya since April 2017 and oversaw a groundbreaking 10-year partnership with Kenya Electricity Transmission Company Limited (KETRACO), which will enable Liquid Telecom Kenya to operate KETRACO’s Optical Ground Wire (OPGW) fibre cable and expand its internet network further across East Africa.

The Regional CEO of Eastern Africa is a new position within Liquid Telecom, and forms part of the group’s wider digital transformation strategy. The organisation is migrating to a digitally enhanced operating model that will deliver higher levels of customer experience and ensure for long-term business sustainability.

Adil has over 17 years’ experience in senior management across Africa, Asia and Europe, with expertise in developing markets, leadership and telecoms.

The firm has also appointed Wellington Makamure as the new Regional CEO of Southern Africa, placing him in charge of Zimbabwe, Zambia, Democratic Republic of Congo and Botswana.  Wellington joined Liquid Telecom in 2009 and was pivotal in the planning, set-up and build of the Liquid Telecom network and business in Zimbabwe.

Under Wellington’s leadership, Liquid Telecom Zimbabwe has become an established leader in the Zimbabwean telecoms market. The company was the first to launch Fibre-to-the-home (FTTH) in 2013, connecting more than 39,000 homes to date, and was also the first Internet Access Provider (IAP) in Zimbabwe to launch Long Term Evolution (LTE).

Wellington’s leadership has been continuously recognised by his peers. He recently won a National Leadership Excellence Award for Manager of the Year at the Zimbabwe Institute of Management Awards, and has also received a National Business Leadership Award from the Zimbabwe National Chamber of Commerce (ZNCC).