uMashesha, a woman-owned taxi hailing startup launches to take on Uber, Taxify in South Africa


uMashesha is South Africa’s first woman-owned taxi hailing app targeting at taking on Uber and other such apps with better commissions and more business for its driver partners from its delivery services.

Launched two months ago by CEO Christine Mesolo, the Centurion based Cab Hailing start-up says it has invested more than R5.5 million into operations and is hunting for more funds to fuel growth. The firm has so far completed over 1000 trips in Pretoria, East London, Port Elizabeth, Cape Town, Polokwane, and Durban.

Banking on the loopholes in models of its counterparts, Christine Mesolo says uMashesha is after drivers’ welfare and will help them pay traffic fines and charge a commission of 14.5% on earnings. The firm has 1500 drivers at the moment. Drivers pay their own services such as data, petrol, car service and liability insurances but the cars are fitted with car tracking systems, panic buttons and cameras both inside and outside the cars for both driver and passenger safety.

She added that uMashesha drivers and riders automatically qualify for emergency air medical evacuation, hospital cash back cover, medical expenses cover, trauma counselling, mobility cover as well as accident funeral cover all up to R7500 per month. Umashesha will be scaled globally by 2020. If she’s to do that she’ll have to find a way to dominate the local market, and that means beating Uber and Taxify and a handful of other local competitors.

During off-peak hours or at any given time driver partners or drivers can accept courier service requests from the uMashesha app. The firm is adding Mpumalanga province and Bloemfontein and Rustenburg before the end of this month.

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