4 Tips to Improve Website Ranking on Google


Google loves your website when your users love it. If a user doesn’t like your website, then most likely it will lose its presence and get abundant Google penalties – and in the end, you get down to brass tacks and leave no stone unturned to bring your website back to life.

This is the story of every nine out of ten sites struggling with their SEO operations.

SEO is not just about main keywords and secondary keywords anymore. It actually involves many special practice areas that quite often require an army of search engine optimization experts.

So, don’t try wearing all your hats. Hire someone to get a little help or read the following five key elements to improve your website ranking.

Content Still Rules

We all know that content is a self-evident SEO factor to consider. But truth be told, there are a lot more levels than you might think.

Organically, Google (and your website visitors) are interested in exactly what you are saying.

To start with, let us take a look at precisely what Google and other search engines are generally interested in –  reading meta content material. Optimized and well-crafted meta content drives targeted traffic to your website by tempting users to visit your website once they see one of your web pages in Google search results.

Steer Clear of HTML Code Validation Error and Cascading Style Sheet

CSS (Cascading stylesheet) is usually applied to web files to define the way they should look and be shown in the internet browser.

Cascading stylesheet validation is the particular process of verifying the W3C (World-wide-web Consortium) standards that methodically arrange your Cascading stylesheet.

Mobile Is the Future

There is no question that we’re becoming a mobile-first modern society.

Optimizing your site for mobile responsiveness is important; specifically for B2C businesses and e-commerce websites.

Website Accessibility and Visuals

Search engines like Google use alternative attributes (generally known as alt texts or alt tags) to find out what an image shows and exactly what purpose it serves on your web page.

Having an alt tag to show that image is helpful not only for search engine optimization but also for visually impaired users who use screen readers that explain the information on a web page.

You Have to Be Creative with Your Site’s 404 Status

We have all came across the notorious 404 page. It comes up if a requested web page cannot be found, which is actually not good for your visitors and your site’s search engine ranking. If you are not good at fixing this kind of issues, then a competent White Label SEO service can take care of it for you.

When your users come across a 404-web page and directly bounce back to Google, it is a signal that the visitors are not finding what they need on your website, which in turn may harm your search rankings.

Make sure that the server reverts the right status code and minimizes errors.