Online food ordering startup MyFoodness wins the Botswana round of Seedstars World


On November 9th, during Seedstars Gaborone, MyFoodness won the Botswana round of Seedstars World and will represent the country at the Seedstars Summit in Switzerland to compete for up to USD one million in equity investment and other prizes.

MyFoodness, which is leveraging mobile internet penetration to help people fulfill everyday ordering needs in Southern Africa, was named “Best Startup in Botswana” for its innovative sustainable solution, “Winning Seedstars has been amazing. An industry nod to the work we are doing on disrupting the ordering world in greenfield markets. We couldn’t be more pleased and humbled.

We are very thankful to Stanbic Bank for supporting this initiative and making it possible for us to join the other winners from Africa and the rest of the world at the Seedstars regional and global summits.” Boi Rasmussen, Founder of MyFoodness.

As a part of the prize, MyFoodness will be participating at the Seedstars Summit, which takes place in Switzerland, in April 2019. It is a weeklong training program, with the opportunity to meet the 65+ winners from other fast-growing economies, as well as investors and mentors from around the world. The final day of the Summit is dedicated to pitching in front of an audience of more than 1000 attendees, with the possibility of winning up to USD one million in equity investment and other prizes.

The ten startups pitched in front of a prestigious jury, including Tshepo Tsheko, Director of ICT & Marketing at Botswana Innovation Hub, Onkabetse Morapedi, Head of Enterprise Banking at Stanbic Bank, Lorraine Davis, Seedstars Associate for Southern Africa, and Richard Harriman a senior manager at BES Botswana and Consumer Watchdog.

The local Ambassador of Seedstars World, Udugu Institute Botswana organized the event with Seedstars World’s local partner Stanbic Bank. Further support was provided by Botswana Innovation Hub. The event attracted interest from over 90 startup applications and around 110 attendees.

Moments, which is a socio-centric music streaming platform came second and Mohiri which a personal job assistant grabbed the last spot in the top 3. The other startups invited to pitch were:

  • Aerospectral Solutions –  introduces a remote sensing and photogrammetry enterprise.
  • Classmate online (PTY) LTD – We have developed an E-Learning platform that helps connect the students.
  • Gabz Ride – A mobile ride-hailing app for Botswana’s capital city. Users easily select pickup and destination locations then request a ride.
  • PriceMate Pty Ltd – a price comparison platform
  • Zoe Communications (PTY)LTD – we provide a solution of convenience to those who buy tickets and expand access to those who sell tickets.
  • Afrofeel Point-2-Point –  tech-based point to point transportation company. Our vision is a strategic presence in key African cities, having established ourselves first in Gaborone.
  • ShareMe Studio – the first video gaming platform out of Botswana.

Continuing on its world tour of fast-growing startup scenes in emerging markets, Seedstars World’s next stop is South Africa at Seedspace Cape Town, to select the best startup at the Seedstars South Africa finals. Seedstars World is looking for smart startups that solve regional issues and/or develop profitable products for the global market.