Email marketing is still an effective digital marketing strategy in 2019 even as most people think of sending emails to prospects and customers as spam.
Email marketing is possible to convert prospective buyers into customers, and turn one-time buyers into loyal ones. Despite the rise of social media and unsolicited spam (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers.
Email helps businesses personalize communication to the right customers according to their behavior and interests. making it the best marketing strategy for any serious marketing firm or agency or individual. The emails can be send out to customers with more personalized data captured from user browser history, their online social media engagements and activities they do online.
Marketers send email newsletters to customers to influence their future online visits and purchases which then result into a verifiable pattern. Most marketers argue that the process can get even more scientific when data is collected and inventively tested on automated platform.
Email is relevant because brands can take advantage of it and grow their customer base hence increased revenues by giving more details about their brands, products and other customer experiences.
Apart from being descriptive, brands can use email to launch interactive content and add games, quizzes, image carousels and so much more to boost sales, educate customers and entertain and retain customers as well as enable customers to make purchases without leaving their emails. makes the buying process even faster, and will boost sales for the brands that embrace interactivity.
Email is also crucial for loyalty programs which will in effect help more customer data and create more personalized email campaigns as brands will easily use the data to better understand customers and allow them to have what they prefer after tracking what their best customers browse and purchase and what time of the day or night.
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Email marketing is a proven tactic that marketers count on to drive results again and again. Campaign Monitor has put together this handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver.
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor
