Huawei to bolster market share in Kenya with new $100 4G Huawei Y5 Lite budget smartphone

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(L-R) Nakhulo Khaimia, Head of Marketing Communication, Steven Li Head of East Africa Mobile and Derrick Alenga Training Manager review the Huawei Y5 Lite during the launch - 2

Huawei Mobile Kenya is taking on Transsion Holdings’ TECNO and INFINIX brands with its budget Huawei Y5 Lite phone.

By launching the 4G enabled $100 or Kshs 9,990 phone, Huawei is going for
Transsion Holdings’ market which was soaring towards 35 percent across Africa due to its focus on low-end and midrange devices for Africa and other emerging markets.

Huawei will unveil both the single SIM version to sell with telcos such as Safaricom and the dual SIM for online stores and retail stores across the country.

 Huawei Y5 Lite falls under the Y series family and is the fourth to be launched in the market. Recently, Huawei launched Y9 2019 and the Y7 Prime and Y5 Prime earlier.

According to Steven Li, Head of Eastern Africa Mobile, “The introduction of the Y5 Lite in the market is therefore part of our strategy to target low end users who are looking for a budget device that offers unique experience that meets their needs and requirement.”

“The market has been competitive with the introduction of devices by other players in the market. As Huawei, we are keen on ensuring that our devices which we launch in the market are value for money making them more favorable in the already congested market. The launch of this device comes at a time when everyone is looking for a Christmas gift for their loved ones, it is an ideal gift for gifting people in your lives,” he concluded.

Huawei Y5 Lite Key Specs

 Display: 5.45” HD with full view display

Battery: 3020mAh battery life.

Camera: 8MP Rear Camera with HDR mode that gives you more detailed photos in low light, and a 5MP Front Camera.

Memory: 16GB of ROM expandable to 250GB

Size: 70.9 mm by 146.5 mm by 8.3 mm

Weight: About 142 g (including the battery)

Colour: Blue and Black

Screen Colour: 16.7 million colours, colour saturation rate (NTSC): 70% (typical value)

Screen Type: TFT LCD (IPS)

Resolution: HD+ 1440 x 720 pixels

Screen Pixel Density: 295 PPI

CPU: Mediatek MT6739 Quad-core

OS: Android 8.1.0 (Android Oreo Go Edition)

MEMORY: 1 GB RAM + 16 GB ROM

Storage Card Type: microSD card u to  256 GB 
NETWORK: 4G LTE 

SIM: Single and Dual SIM Card

Bluetooth: BT 4.2, BLE

USB / Charging Port: micro USB, USB 2.0SENSORS

Accelerometer Sensor

Ambient Light Sensor

Proximity Sensor

IN THE BOX

Handset x 1
Charger x 1
USB Cable x 1
Eject pin x 1
Quick Start Guide x 1