Indian phone maker Lava launches affordable smartphones and feature phones in Kenya

Lava, an Indian phone manufacturer has re-entered the Kenyan phone market with low-cost feature phones and smartphones in an aggressive push grow their market share in Kenya as well as expand into Nigeria, Ghana and Sudan.

The firm launched in January in Ghana and Nigeria where it unveiled the Z series and the Iris series smartphones and champion series feature phones. The phone’s Z series is a 4G smartphone while the Iris series are for value seeking customers. Lava feature phone portfolio boost of affordability and aesthetic design targeting mass customers.

In Kenya, the company launched Z81 retailing at Ksh 13000 for the 2GB RAM device and Ksh 14,000 for the 3GB RAM device. The company also launched Iris S1 which is retailing for Ksh 6500. The Champion feature phones include Champion A1 at Ksh 2000, Champion C1 1600 and champion N1 at Ksh 1300.

The company plans to make new addition to the both the Z series and Iris series in the next quarter of 2019. Lava started opeartions in Africa with its entry in Egypt in 2017 and became the fasted brand to gain more than 15 percent market share in the sub $100 segment within a year of launch.

Here are the phone launched in Kenya

Lava Z81

The Lava Z81 comes with a 5.70-inch touchscreen display and is powered by 2GHz quad-core processor, 2GB of RAM and 32GB of internal storage that can be expanded up to 128GB via a microSD card. As far as the cameras are concerned, the Lava Z81 packs a 13-megapixel primary camera on the rear and a 13-megapixel front camera for selfies.

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The Lava Z81 runs Android 8.1 Oreo and is powered by a 3000mAh. It will be available for Ksh 14,000 for the 2/32 GB model, and Ksh 12,000 or the 2/16 GB model.

Lava Z92

The Lava Z92 comes with a 6.22-inch touchscreen display. It is powered by 2GHz octa-core processor and it comes with 3GB of RAM and 32GB of internal storage that can be expanded up to 256GB via a microSD card. As far as the cameras are concerned, the Lava Z92 packs a 13-megapixel primary camera on the rear andan 8-megapixel front shooter for selfies. It runs Android and is powered by a 3260mAh.

The company did not disclose the price for the Lava Z92 as it is yet to hit retail stores.

Lava Iris 42

The Lave Iris 42 is an Android Go device that comes with a 5-inch display. It is powered by 1.3GHz octa-core processor and comes with 1GB of RAM and 8GB of internal storage which can be expanded to 64GB via a MicroSD card. As far as the cameras are concerned, the Lava Iris come with a 5-megapixel rear camera and a 2-megapixel front shooter for selfies. It is powered a 2000 mAh battery

Lava Iris 51

The Iris 51 is also an Android Go device that comes similar specs like the Lava Iris 42 but with a higher battery capacity of 2500 mAh.

Lava Z50 Pro

The Lava Z50 Pro is an Android Go device with a 5.2-inch display. It is powered by a 1.3GHz Quad-core processor and comes with 1GB of RAM and 8GB of internal storage which can be expanded up to 64GB with a MicroSD card. As far as the cameras are concerned, the Lava Z50 Pro comes with a 5-megapixel camera on the rear and a 2-megapixel front camera for selfies.  It is powered by a 2500 mAh battery.

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