KIA Motors partners Cars45 to bolster its car sales in Nigeria


KIA Motors and Cars45 have signed a deal to expand their partnership to enable consumers to have more choices when they want to buy, sell or swap their cars through Cars45 at any KIA location across the country.

According to Chief Financial Officer, Cars45, Jide Adamolekun, “We launched this partnership January last year and at the end of the year, we reassessed how far we have gone and examined the opportunities that we have created in the Nigerian market. Cars 45 carried out over 300 transactions via this relationship last year and we have seen the future where by making more brands available to consumers we will help unlock more value in the nation’s automotive space.”

The firms are expanding the deal beyond the current operations in Lagos, Port Harcourt and Abuja to new cities and territories across the country making cars affordable to the Nigerian populace.

On the value of the partnership, Olawale Jimoh, Marketing Manager, KIA said the firm has seen the sale of used KIA cars rise as Cars45’s structured arrangement of buying and selling used cars has brought transparency and credibility, taking away the associated stress with selling locally used vehicles.

“it is against the backdrop of the successes recorded that we are now expanding this relationship to a more robust arrangement such that regardless of the car brand that you are driving, you can experience the rich range of value offerings provided by Cars45,” added Jimoh.

The deal saw about three hundred cars traded last year, and the partners are looking to triple that volume, go to other cities and grow in leaps and bounds this year.

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Cars45 is looking to provide new services to its customers that include repairs and workshop services, and also partner with other service providers in the automobile industry especially those who deal in accessories and also partner with financial institutions to provide financing for certified Cars45 car purchases.

The event also provided an opportunity for Cars45 to showcase the achievements of its sister brand, Carsbazr which provides a stress-free experience for Nigerians to buy verified locally used cars that they can trust at the best prices.

Carsbazr cars have a standard report and there are no hidden details. The platform also hosts weekly live auctions, which have become a game changer within the automobile community in Nigeria, also provide a great opportunity where people are able to go home with vehicles that they can afford in a convivial and fun environment.