When you are just starting out in the world with your first online business, it can be a scary time. You have made the bold move to be your own boss, using your own money to begin an enterprise that you truly believe in and now you have to wait to see if it will be a success.
The truth is, however, that you don’t have to wait around at all. Instead, you can spend your time and efforts getting together a strong marketing campaign that will help customers find your and your products and start spending their money.
To get you started, this guide is going to walk you through some top tips for how to get your marketing strategy up and running.
The importance of good marketing
To begin with, you need to fully understand why marketing is important for the success of your business. Marketing is how new people are going to find out about your products and your brand, so it is needed to rope people in, but marketing also has another function. Alongside selling products, marketing can be used to sell an idea or ideal to your market which, once people are sold on this, means that selling your products is much easier.
The information that you need to know
Starting off with the basics of ecommerce marketing information is always the right way go.
The first thing you need to do is find what channel your marketing needs to be done through depending on who you are traying to get the attention of.
For a younger market, you need to look into social media avenues such as Facebook, Twitter, and Instagram, as these platforms are used at an increasing rate by young people and will get your brand noticed. If you are appealing to an older market, placing ads with search engines such as Google will work better.
Have a clear brand
To be effective at marketing, you need to have the right material to put out there, which means you need a strong brand.
The way in which you brand your business will change depending on who your target audience is (just like the platform you eventually market on). To find your target market, take a look at your products and ask some of the following questions:
- What problems do your products solve for people?
- What is it about my products that are unique?
For example, if you are selling skin care products that help reduce spots, this would be a useful product for young people who suffer from breakouts, so you would want your target audience to be teenagers.
Following on from this, you then need to spend time working out what makes a good logo so that your brand can be recognized by the people who need it.
As a general rule, simplicity is always going to be a winner because it will be more easily recognizable and memorable to your customers making them want to shop again.