Kenyan SaaS customer experience firm mSurvey, has raised follow-on investment from private sector financing institution Proparco to enable mSurvey ramp up its infrastructure, partnerships as well as scale and expand into more African countries.
According to Dr. Kenfield Griffith, mSurvey co-founder and CEO, “The investment speaks volumes to businesses in our markets, of the importance to invest in customer experience as a pillar within your organization to be globally competitive brands.”
Proparco’s investments come just months after mSurvey concluded its Series A investment led by TLcom Capital with participation from Social Capital, Kapor Capital, Golden Palm, and Richard Owen co-creator of the Net Promoter Score (NPS).
mSurvey has raised Seed Investment rounds from Cross Culture Ventures, Alpha Angels and Safaricom’s Spark Venture Fund. mSurvey has worked with brands such as Safaricom, Commercial Bank of Africa, Kenya Commercial Bank, Sanlam Insurance as well as US-based companies and institutions including Harvard, Emory and CNN to enable them to improve their customer experience and increase operational efficiency.
With a balance sheet of 5.4 Billion Euros, Proparco has a diverse investment portfolio in 80 countries in various industries with a background in banking, financial services, microfinance institutions, innovative startups just to name a few industries. They have also invested in funds such as TLcom, ECP, Novastar Ventures and Partech.
“Proparco’s investment rationale relies on the quality of the team leading mSurvey and the solution that the company has developed to tackle customer feedback needs in African countries. Proparco’s investment will help mSurvey scale its customer feedback solution to new regions in Africa and therefore provide businesses with a much needed customer-centric solution tailored to the African market.” Said Eric Zontsop , Investment Officer at Proparco.