As a business owner, you already know how important it is to use a variety of marketing channels to promote your brand. Sure enough, multichannel marketing provides the best ROI, considering that people nowadays go online to search for the solutions they need. That being said, companies should learn how to harness cross-channel marketing to engage as many potential customers as possible.
One thing’s for sure, businesses will have to optimize their social media campaigns with a goal of increasing traffic volume to their sites. After all, social networking platforms such as Facebook and LinkedIn have surpassed traditional marketing approaches. But to make full use of these platforms, businesses should focus on generating referral traffic, since social media accounts can increase revenue by 24%.
On that note, let’s look at some of the most important ways to increase your referral traffic and get the best possible results for your online marketing campaign.
1. Build a strong fanbase
This one’s a no-brainer. Of course, the more followers you have and the more engagements you handle, the more referral traffic you generate. To build a robust social fanbase, you will need to craft a solid social media strategy. Simply create a content calendar and schedule your social posts for the most engagement.
Although there are plenty of ways you can build a social media fanbase, you will have to make time for it. If you want to go the easier route, you can instead buy Facebook or Instagram followers from a legitimate vendor. That way, you increase your brand’s social clout and attract more people to your business.
2. Make it hypertargeted
When it comes to generating referral traffic through social media, you will need to create content that’s tailored to the specific needs and personas of a specific niche. As online marketing skews towards an increasing need for personalization, hypertargeted marketing has become a vital part of a business’s arsenal.
For this, adequate research is required so you can get a better idea of what a specific segment of your market wants. Using content curation, you can come up with the right strategy for the creation of blog posts, infographics, and other marketing materials that resonate with the needs of your audience. This will help you gain more visitors to your site, nurture existing leads, and help increase your conversion rate.
3. Include an effective call to action
Before your visitors enter your site, you will have to consider including a call-to-action or CTA in every piece of content you share through social media. CTAs basically serve to give your audience an idea on what to do after engaging with the content that you shared.
Using effective CTAs such as “Visit our site” or “Read more” can help you increase referral traffic to your site. When crafting your CTAs, though, you will have to underscore urgency and value. If you’re promoting a seasonal offer, for example, you can tell your audience to visit your site immediately and reserve their orders. You also need to make your CTAs personal by letting them “talk” directly to your audience.