Social media provides your business with exposure to potential clients as well as an easy and cost effective way to develop your brand. Using the right social media strategies for your startup business can make it grow even beyond your initial expectation.
Let’s look at how social media is important for your startup business
It helps improve your brand awareness amongst your target population
Social media marketing has almost replaced traditional marketing methods such as In-store displays, work of mouth, print media and direct mail campaigns. Advertising through some of these methods is rather expensive and limiting. For example advertising your brand on TV takes only a few seconds. Chances are that only a few users are likely to come across the advert. When they do, they might not understand your message let alone identify with it. In the recent days most people are abandoning the TV and turning to online platforms such as show max and Netflix. Traditional methods of advertising are very expensive and a startup business is not likely to have enough resources to build brand exposure this way. Creating Social media marketing platforms is mostly free with less expensive paid ads. When your business is just starting out social media platforms will build your brands awareness even when you do not have resources allocated to marketing.
Creates an easy way to spread information about your brand.
Social media provides you with a platform where you can share information about your products and services. You can also interact with your customers at a more personal level where you can build and ask and response network improving your business reputation. A loyal following comes as a result of the good reputation and customers get curious about your brand creating a following. The opportunity for b real time interaction with your customers provides you with an opportunity to solve various issues as they arise and can even generate new business ideas. Such kind of platform will bring in new clients which is a great addition to your already existing clients.
You get to keep an eye on the competition
There is a chance that there are other companies with similar brands in the social media market. It has become a very competitive platform due to increased pressure to compete with some of the leading brands in the market. The more successful brands tend to have well established marketing strategies. Observing and following them closely will help learn about their tactics that you can use for your open business which increases your awareness and customer service promoting your business.
Here are the ways you can use social media to grow your start up business.
Get to know your audience
With the many social media platforms available you are likely to get tempted to open accounts in all of them as an effort to reach as many people as possible. Using this strategy is not effective since you end up missing out on the right population for your brand.
Before opening up any business account on social media, it is important to determine the type of audience and identify the social media platforms they are likely to use, their interests and the content that is persuasive and interesting to them.
For example if you are targeting young adults in the group of 20-24 years they are likely to be on Instagram and Facebook. They are interested in contents that improves their daily lives such as biking lessons, mediations or relationships. Linking your profile to these sites will attract them tour your page.
Expand your content
When using social media you might be tempted to post specific type of content especially regarding your brand. There is nothing wrong with this, but it tends to bore your followers. As a result they will opt to keep away from your page since they already know what to expect. Loss of interest in your page leads to decrease in popularity which is not good for your business.
When people come to your page they expect to learn and get entertained at the same time. Linking your content to blog posts or articles is a great way to capture the attention of your followers.
Free isn’t always the best
While social media offers free services and your brand gets carried from one platform to another without any additional cost, you should consider getting some paid services such as ads. Paid ads have a lot of traffic therefore boosting your brand significantly. Most social media paid ads are pocket friendly, effective and generates results.
Since most social media users are likely to get curious about the most popular posts, you should consider great strategies like buying likes for Instagram post to increase your popularity hence drawing attention to your site.
Include your contact information.
When creating your social media profile on the various social media sites, it is important to include your contact information to portray the eligibility of your business. When users visit your profile and like your brand they will want to get in touch with you or even visit your physical office. Attaching Directions and contacts on your profile will make it easy for your customers to find you.
Create a social policy
A social policy gives guidelines on how and when to post contents on your profile. It regulates the regularity of your posts hence building customers’ interest since posting too much or too little can be overwhelming to your followers. It also guides on interaction and type of content that build the reputation of your customers.
If you have employees who run your social accounts always provide them with adequate training on social policies .Training creates awareness hence maximizing familiarity and performance. A social policy reduces the possibility of posting contents that will bring negative consequence to your brand.
It is possible to build a successful business on social media with strategic planning. Protecting your reputation through creating policies, interacting with your customers, investing in paid ads and taking the time to know your audience will bring unimaginable success to your business.