Kenya’s Mums Village, a parenting website and Sierra Leone’s
Mosabi , a mobile learning platform for financial inclusion, have been selected to join the second cohort of its Gray Matters Capital’s GMC Calibrator Program, to improve user engagement, monetization and optimization of mobile learning platforms.
The GMC Calibrator is a Digital Self-learning to Earning Accelerator launched by Gray Matters Capital in April 2018.
According to Omkar Kulkarni, Program Head, GMC Calibrator, “We are excited to welcome Mosabi and Mums Village on-board. Africa is an important market for us at Gray Matters Capital and we are strategically looking to nurture those start-ups, which can create gendered impact with their mobile solutions through our program.”
Gray Matters Capital has made 3 investments in Africa – Rwanda based African Renewable Energy Distributer (2017), Ghana based Redbird Health Tech (2018) and Nigeria based Sonocare (2019).
Mosabi, which produces localized animated content focused on financial inclusion for the underserved and connects them to financial service providers (FSPs) operates in Sierra Leone, Ghana, Kenya and Liberia, and is currently launching in Senegal.
Nairobi based Mums Village, an online platform created as a home for Kenyan mothers to freely express themselves among a community of doulas, doctors, nutritionists, fitness experts and fellow parents; besides accessing resources, relevant, and localized information, products, and services for pregnant women and mothers in Africa.
Other than Mosabi and Mums Village, the Cohort of March 2019 of the GMC Caliobrator includes Edmicro from Vietnam and six Indian start-ups – Dcoder, InnerHour, Lal10, Matrubharti, Quest Alliance and Skipy.