Apple unveils Apple TV+, its new video streaming service to take on Netflix, Showmax and Amazon Prime

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Apple has announced Apple TV+, its answer to Netflix, Showmax and Amazon Prime Video featuring exclusive original shows, movies and documentaries with content from celebrities like Oprah Winfrey, Steven Spielberg, Jennifer Aniston, and more.

The ad-free and on demand streaming service is available across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users from over 100 countries globally will be able to subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline.

Users will also be able to enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalised Apple TV app.

The new Apple TV app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue.

Pricing and availability for the Apple TV+ video subscription service will be announced in May. Through Family Sharing, users can share Apple TV+ and subscriptions to Apple TV channels. The Apple TV app will be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.

Later this year, customers with eligible VIZIO, Samsung, LG and Sony smart TVs will be able to effortlessly play videos and other content from their iPhone or iPad directly to their smart TVs with AirPlay 2 support.