ROAM hires president of CarTrade.com, India’s top auto site to revive Cheki

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Mr. Ravi Mehra, President of Auctions at CarTrade.com, India’s top auto site to head car sales at ROAM.africa in a move to strengthen the Group’s executive team.

Mr. Ravi Mehra has been appointed “Head of Cars”, responsible for the growth and operations for the company’s car classifieds across the continent, from April 2019.

Mr. Mehra previously was President Auctions at CarTrade.com, India’s leading online auto classifieds platform, serving as a marketplace for users interested in buying and selling new and used vehicles.

According to Clemens Weitz, CEO of ROAM: “Ravi’s unique ability to operate with passion and success off the beaten track is outstanding. He has tremendous experience in cars marketplaces in emerging markets. He has a great track record in one country, and now we’re looking forward to transforming value chains across an entire continent.”

Some of Ravi’s key achievements include seeding and scaling India’s leading vehicle auction and valuation platform Cartradeexchange and Director on Board on Carwale.com and Adroit Technical.

ROAM runs Cheki, a leading online auto classifieds in East and West Africa. Ravi will be in charge of car classified sites cheki.co.ke, cheki.com.gh, cheki.com.ng as well as the car imports business timamcars.co.ke.
In his new capacity, Mr. Mehra leads the strategic expansion of the cars vertical. He will also join the group’s Executive Committee.

Ravi Mehra adds to his appointment: “I am super excited about joining a great team in ROAM and in helping to cement our vision of providing the best car buying and selling experience on the African continent. The African car buying experience is inherently intransparent, and leaves a lot to desire for car buyers. Cheki is a well known and established brand, with huge potential to create tangible value and easen the car buying process.”