Kenya’s top digital forum, KenyaTalk.com has reached 50,000 active users and introduced a general classified category to fill the gap left by Naspers’ backed OLX. The firm has also launched an ‘Ask Me Anything’ section to allow users conduct digital interviews of its users and Kenyans with special interest.
“Classifieds have a huge potential in the Kenyan market but players like OLX and PigiaMe have made them so unsafe that users have turned to Facebook and word of mouth. Fraud discourages users to do business with people they can verify or those they know. We intend to bring sanity in the Kenyan general classifieds market,” said the site’s CEO.
KenyaTalk has put a lot of emphasis on its mobile experience and this has had a huge impact on the site’s user acquisition. The site is also being revamped and many more sections are being added on the site day by day to reach more users and meet their needs. Kenyatalk wants to be the regions biggest online community discussing news, sharing jokes and selling and buying whatever item one has to offer.
KenyaTalk continues to express optimism in future growth, as the rate of internet penetration in Kenya increases so will the demand for local content and this is the gap that KenyaTalk aims to fill.
KenyaTalk is one of Kenya’s success stories. With the collapse of Kenyanlist and the shutdown and Mashada, KenyaTalk has quickly grown to become the go to platform for free expression and local content, a gap the company felt existed. With the addition of general classifieds, Kenyatalk aims to not only grow its traffic but revenues as well.
KenyaTalk team says its growing its community with new activities each day and introducing classifieds is just the start. Some of the challenges include spam comments, hate speech, tribalism, online harassment and cyberbullying, but there are also random moves of joy when strangers help each other and discussing about things they love in ways that they may not have access to in real life.
KenyaTalk is bringing together Kenya’s digital lives in one place like what Nairaland has done for Nigeria. KenyaTalk says its building a safe space for so many of the Kenya’s interesting, liberated internet users.