Kenya’s Little, a taxi hailing service has launched its Little Boda service after several months in pilot to take on UberBoda, Taxify/BoltBoda, SafeBoda, Sendy, ORide, Max, GetBoda, Gokada among others in the motorcycle hailing business.
The firm began trials with Boda Bodas late last year and talked about them early in 2019 when it launched its Shuttle services. With the public push, Little Boda will be the fourth after UberBoda and TaxifyBoda and SafeBoda to launch in the market. The difference today is that Little Boda is a service for everything from couriers, deliveries and passenger services unlike the earlier passenger-only pilot.
In an email to its customers, Little announced the launch of Little Bodas, months after it also started piloting its Little Shuttle business in the Kenyan market.
“Dear Riders, Do you have a parcel you need to be delivered by a boda you can trust?
Want to evade traffic? Or you want to feel the wind on your face? Book a Little Boda on our Little App for 100 bob off your first ride and a 40% discount on all other consecutive rides! Ride a Little better with a Little Boda!!” read the email from the Little Boda Team.
Kenyan taxi-hailing firm Little has announced that it has launched in Lusaka, Zambia, five months after it went live in Kampala, Uganda in its mission to be the ”Uber of Africa” by Africans.According to Craft Silicon founder Kamal Budhabhatti, “We have started our march. We expanded to Uganda few months back and we are creating an impact there. Today I am glad to share that we have started operations in Zambia. Tanzania is next on our line.”
In November last year, taxi-hailing firm Little announced its expansion into Lusaka, Zambia, five months after it had launched in Kampala, Uganda in its mission to be the ”Uber of Africa” by Africans.
At the time, Craft Silicon founder Kamal Budhabhatti said:“We have started our march. We expanded to Uganda few months back and we are creating an impact there. Today I am glad to share that we have started operations in Zambia. Tanzania is next on our line.”
Launched in Kenya more than two years ago, Little has grown to be more than a cab hailing app. From a transport hailing platform, Little is making inroads to becoming a super app starting with the transport and food vertical. In Kampala, the firm has been testing its Little Treats, a food delivery service to take on Uber Eats. Little Treats was working with a number of restaurants in Kampala, Uganda to deliver food to its users in the shortest time possible. With the launch of Little Boda, Little’s Little Treats are highly likely to become a reality as using cabs to deliver food was deemed to be expensive and costly to the firm.
Below are some of the restaurants and their deals the firm had announced:
|Restaurant Name||Offer||Promotion Period|
|Copper Chimney||Take 6 rides in a week & Enjoy 10% off on the food||From 05th July ’18 – 05th Dec ’18|
|Indian Tadka Family||Take 7 rides in a week & Enjoy 10% off on the food||From 16th July ’18 – 16th Jan ’19|
|The Lawns Wild Game & Barbecue||Take 8 rides in a week & Enjoy 10% off on the food & drinks||From 11th July ’18 – 11th Oct ’18|
|The Great Indian Dhaba||Take 9 rides in a week & Enjoy 15% off on the food for a minimum bill of UGX 20,000||From 19th July ’18 – 19th Jan ’19|
|Aangan Restaurant||Take 10 rides in a week & Enjoy 10% off on the food||From 24th July ’18 – 24th Jan ’19|
Earlier, the firm launched Little Wallet for users to pay for rides, buy airtime and pay their bills as well as gift rides to their family and friends. Little Wallet was to be expanded out of the Little platform to pay just for anything.
Little has been planning to massacre the Nigerian market for long then expand across West Africa in its mission to be Africa’s biggest ride hailing platform but definitely the firm needs a heavier bank account to do this. There have been no news of its raising capital but it had earlier sold a 10% stake for $3m in an impromptu deal with an Indian fintech firm for pan-African expansion. The firm said the $3m cash injection adds to the previously raised $10m from its parent company, Craft Silicon and its other shareholders.
In February this year, Little ventured into Shuttles to take on Egypt’s Swvl which is set to launch in Nigeria in the coming weeks.
“I am glad to inform you that we have now launched Little Shuttle. At the press of a button, you can book a Shuttle. A Shuttle that is clean and safe, a Shuttle without hassle, exactly how an ideal mass transport should be,” announced the company CEO Mr. Kamal Budhabhatti.