As human beings, we are hard-wired to like instant gratification – pretty much what scratch cards do. Companies have been using these cards as a perfect way to initiate a point of sale campaigns. But, it is not easy to attract customers to use these cards for promoting a certain product. So, how can you invoke interest in the potential product customers with scratch cards? After all, these cards have the potential to instantly award rewards and improve the general mood of the customers. Keep reading to grasp in detail.
Secret messages
Scratch cards have the power to make a player jump around in anticipation. To create excitement around a product such as a holiday special or flashy sale, companies can reveal secret messages in their products to make them more appealing. Some examples of these scratch cards include Claim Your Discount, Get Your Reward, Instant Savings, Yours, Today! and Redeem Now. The Fear of Missing Out or FOMO is a great way of influencing people to try out their luck. In this way, companies can build relationships with their customers quickly and reward their customers by asking the recipient of an email to perform an action in exchange for a reward. This will force them to loyally open the future emails of the companies as they will expect such a reward system next time. A good scratch card promotion will always include a big reveal which will induce compelling action by the players.
Triggering the emotions
Scratch card promotions are all targeted at the audience’s emotions. Invoke the audience’s emotions by making it hard for them to resist the curiosity of what lies under the panel. Tickle their information gap about stuff that they are not aware of and draw them into the play slowly so that they can get a kick out of the suspense. Make the entire experience a fun play even if the players do not win anything. Eventually, people will take a little risk to scratch the cards or avail the offer when they realize that there is a reward waiting for them in the end. This is what customer splaying scratch cards in online casinos come across, especially when the casinos are new and their brand image is not yet popular. These casinos are able to win new customers with a simple risk and reward system.
Special activities
It is in human nature to hate things which are left unfinished. This is particularly true for the adult colouring book craze. This sort of psychology can be used to invoke interest in the people. People are asked to do a certain kind of activity with a company’s product to avail the certain type of promotional offer such as 40% off. For example, they had to peel off a poster or colour a certain photo to get ready made discounts and vouchers. Companies can use this philosophy to market their products.
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Instant discounts
You might be aware by now that interactive content gets a lot of customer engagement rather than content which are static in nature. Contents such as scratch card reveal bolster a lot of loyalty from the user end thus enhancing the brand image. Companies can provide instant discounts to customers as a method of invoking interest in their brand. Some companies use the Near Miss Theory to allow users to feel that losing is similar to winning. For example, you can put out an offer of ‘up to 70% off’ on a product. After a customer scratches and gets a 10% discount, he is more or less likely to try one more time to get a substantial win. This is just part of marketing. People will always vouch for the products where there is a lot at stake rather than products which offers passive email marketing efforts.
The power of promotions!
Psychology plays a big part in promoting scratch cards. There is something irresistible about scratch cards and all scratch card companies know this. They need to host marketing campaigns that make the promotional features exciting and compelling. A call to action is a great way of getting the message across to target customers. For example, with a simple digital scratch card system like “Sign Up and Scratch here To Earn up to £200 bonus credits!” you can attract prospective customers to your online casino. These types of promotions allow the customers to feel that the company is speaking to them directly and personalises the interaction with the customers.
