Nigeria’s Baking Intelligence, a new e-learning portal has launched to help users in Africa learn how to bake from the very best in the industry at an exponentially lower price point than what they would be charged in culinary schools.
Founded by Osarhieme Fola-Alade, Adeoluwa Fola-Alade, and Olugbenga Fola-Alade, Baking Intelligence aims to take advantage of the rise of Africa’s middle class and the growing influence of Western tastes and culture on the continent, influencing the baking industry in Africa.
“To celebrate birthdays, weddings, anniversaries, graduation, promotion, retirement and dozens of other special moments we use gifts and cakes. In fact, we use cakes whenever there’s a reason to celebrate,” said Osarhieme.
To meet the rising consumption and demand of cakes, Baking Intelligence was launched to solve the problem. The team says that it’s no surprise the baking industry is attracting hundreds of young entrepreneurs who are looking to learn the science, art and skills of baking so they can start their own business, build a brand, and earn a fulfilling income.
Despite the alluring prospects of the profession with the opportunity to attain financial freedom, intending bakers are often left intimidated by intricate designs and expertly crafted work, and can hardly find a pathway to that level of expertise without doling out a fortune in culinary school, and investing years in the practice.
The current alternative to culinary school is to teach oneself through videos and recipes online, however, this method is full of pitfalls as these methods have neither structure nor a clear pathway to success.
“Users often fail often; feel demoralized and give up what could have otherwise been a promising career unlocking immense economic potential through new baking businesses and careers,” Osarhieme said. “Baking Intelligence now aims to change the status quo by bringing online baking tutorials that generally cost less to produce than standard film content while keeping production costs low.
With over 1000 registered students registered on the baking Intelligence platform, over 90% of them are female. Baking is an industry that has a lot of appeal to women and many women have been offered a pathway to economic empowerment through our courses.
The Nigerian-based startup has been able to register students from 10 African countries and have even enrolled students from USA, UK and Germany.