Uber-owned Careem has called it a day in Khartoum, Sudan in a deal entered between the firms on sharing markets and remaining independent brands, for now.
Careem, which was acquired by Uber for $3.1b, had launched in Sudan in July 2018 making Sudan – it’s 14th country in which it operates. Starting with Khartoum, Careem was operating in greater Khartoum which comprises Khartoum, Omdurman, and Khartoum North.
The acquisition will Uber has been asked to pay their members Careem’s mobility, delivery, and payments businesses across the greater Middle East region, ranging from Morocco to Pakistan, with major markets including Egypt, Jordan, Pakistan, Saudi Arabia, and the United Arab Emirates.
Now serving more than 2,000 Captains in Khartoum by end of September 2018, Careem brought to Sudan affordable and transparent cabs for all user with either iOS or Android apps. The two firms are accelerating Careem’s purpose of simplifying and improving the lives of people, and building an awesome organisation that inspires. The deal will also help increase reach among local users who are not gainfully employed and geographically affected.
Mobility and broader internet opportunity in the region is massive and untapped, and has the potential to leapfrog our region into the digital future.
“We could not have found a better partner than Uber under Dara’s leadership to realise this opportunity. This is a milestone moment for us and the region, and will serve as a catalyst for the region’s technology ecosystem by increasing the availability of resources for budding entrepreneurs from local and global investors,” said Careem CEO and co-founder, Mudassir Sheikha.
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