Vivo, a smartphone maker and sister company to OPPO, has launched its Y series smartphones in UAE and Morocco, Nigeria, Kenya, Egypt, Saudi Arabia and Bahrain as the mobile phone becomes the primary trading tool in emerging markets.
Vivo, the world’s top 5 smartphone maker is taking on Transsion Holdings TECNO, Infinix, iTel whose mojo in Africa has gradually fallen due to renewed competition from players such as Huawei, Samsung and OPPO entering the mid-range market consumer segment.
Transsion Holdings has also spread itself so thin with entry into fintech platforms, innovation hubs and preoccupation with its IPO plans.
According to Counterpoint Research, the smartphone market in the Middle East and Africa has increased by 6% year-on-year (YoY) in Q1 2019, while the feature phone market decreased by 6% (YoY) during the same period, which demonstrates a growing demand for innovative smartphones in the region.
“Since our first entry into international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research in an effort to bring innovative products and services to meet changing lifestyle needs,” said Spark Ni, Senior Vice President of Vivo.
The Y series which include the Y12, Y15 and Y17 come with a 89% screen-to-body ratio, AI Triple Camera to the Magical Color Fusion design, and is a perfect blend of technology and style usually only featured in premium smartphones.
Vivo has been breaking new ground in the mobile experience arena with its industry-leading Elevating Front Camera smartphone, NEX and its popular series is the V series. Its latest V15Pro is the first model after the NEX to incorporate the industry’s first Elevating Front Camera, a clear example of Vivo’s commitment to bringing advanced technologies to consumers from all around the world and from all walks of life.
Vivo is also investing heavily in 5G and AI development and showcased a range of 5G applications and many more smart life scenarios at the recent Mobile World Congress Shanghai 2019,