RB and Founders Factory have launched Founders Factory Hygiene and Home, a JV to back global startups in the homecare and hygiene industry.
According to Rob De Groot, President, RB Hygiene Home: “We’re excited to work with disruptive start-ups and talented entrepreneurs who can bring disruptive thinking to our business and help us serve consumers in exciting new ways.”
RB is Founders Family eighth corporate partner and the JV will give see it use its scale, share expertise in homecare and hygiene and collaborate with this exceptional talent pool to bring the next generation of technology-driven solutions to its consumers.
Co-founded by Brent Hoberman, Henry Lane Fox and George Northcott in 2015, Founders Factory has built and scaled over 100 start-ups from its hubs in London, Johannesburg and Paris hubs via its unique corporate-backed accelerator and studio model.
Henry Lane Fox, Co-Founder and Executive Chairman, Founders Factory said: “We are very excited to partner with RB to help the most ambitious entrepreneurs build and scale new startups within the hygiene and home sector. Our 70 strong team of digital operators together with the experts at RB, will provide unparalleled opportunities for entrepreneurs exploring new technologies that create cleaner and safer home environments.
Founders Factory has received investment from L’Oreal, easyJet, Guardian Media Group, Aviva, Holtzbrinck, CSC, Marks & Spencer and Reckitt Benckiser. It’s full-time team of 70 specialists provide founders with the best platform to launch or scale their startup.
Founders Factory creates 15 new startups every year and invests in 40 startups every year. To date it has backed and built over 90 companies and aims to reach over 220 within five years.
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