mSurvey, a Safaricom-backed firm has rebranded to Ajua to reposition for growth, ambition and African Identity in their corporate brand.
With the new rebranding, the nairobi-based customer experience firm aims to accelerate business growth on the continent and continue to bridge the gap between businesses and their customers.
Ajua CEO, Kenfield Griffith said in a statement, “We’re building a brand that embodies the future of Customer Experience in today’s world. Our new brand embodies our dedication to continuously innovate our technology to provide businesses with actionable insights.”
Launched in Nairobi, Kenya in 2012, Ajua works with brands in Africa to improve their Customer Experience and increase operational efficiency with strategic information on their customer brand journey. The firm uses tech to survey businesses via customer feedback at the points that matter in a move to measure and optimize their Customer Experience.
The tech firm drew inspiration for their new corporate brand from Ajua, a game of strategy which is believed to be one of the oldest games in the world. Ajua originated from Africa and spread to the rest of the world, it has been passed down from generation to generation and is still widely played to date. The board game is now over 1,300 years old with over 200 variations. It goes by over 800 names and is played in about 99 countries around the world.
Ajua mirrors the game of strategy by enabling businesses to see, think, move and win. The company’s evolution into an Integrated Customer Experience Company has gone a step above giving businesses a proactive customer centric approach with rich customer data from meaningful customer interactions. The company now aims to enable companies to predict customer needs with up to date customer analytics and tools to take action where it matters most.
“We are embedding technology into culture, our rebranding captures our commitment to help businesses understand their customers and empower consumers in the market,” Chief Product Officer, Louis Majanja added.