In 2016, Twitter won the right to broadcast live 10 NFL American football matches. This is considered a great victory of this social network and opened new directions.
According to Bloomberg, Twitter reached an agreement to broadcast 10 American professional rugby matches (NFL) in the 2016 season.
The world’s second-largest social network was said to have spent about $10 million to own the live broadcast rights. The entire amount of matches are played on Twitter so users can follow and comment.
According to many social app experts, this was a great victory for Twitter, paving the way for more broadcast television shows and other exciting tournaments. By broadcasting live big events, Twitter will have more users and dominate other mass media such as television, electronic newspapers, etc.
On the NFL side, this was supposed to be an experiment. NFL has sold the copyright to multiple parties, and Verizon currently holds the rights to broadcast American football matches on mobile devices. The NFL’s handshake with Twitter aims to expand the ability to distribute this tournament to different platforms and media, including social networks.
By 2021, the tournament’s largest broadcast contract will expire. At that time, the NFL will be ready to sell copyrights to more parties, get more money, and Twitter or any high-paying social network will be the NFL’s “golden partner.”
According to Bloomberg, $10 million for 10 matches is a bargain for Twitter. Yahoo used to pay $17 million to broadcast live matches in London, while CBS Corp and Comcast Corp of NBC also had to pay up to $45 million for each match of the 2016 and 2017 seasons.
“This is only part of a strategy to deliver new content in real-time”, Anthony Noto, Twitter’s CFO, told the press in an interview. Mr. Anthony Noto used to do the same position at NFL until 2010 and started work on Twitter since 2014.
In 2015, the NFL and Twitter also signed an agreement to rebroadcast the highlights and matches of the greatest American football tournament in the US, but it was the first time Twitter has had a long-term contract to not only broadcast the matches but also help users bet on Sports Betting NJ.
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