">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Friday, January 22, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Columnists

User Intent Should Be Your Primary Focus With AI-Powered SEO — Here’s Why

Milcah Lukhanyu by Milcah Lukhanyu
1 year ago
in Columnists
8 min read
0

Have you ever had your words misinterpreted? It’s that instance when the meaning of what you’re saying is completely misconstrued, or worse, it doesn’t even get you a response. Using a search engine is pretty much like having a conversation in the sense that it’s essential for search engines to know exactly what you’re looking for in order to return relevant search results to you.

You may very well see an improvement in how search engines work in the form of artificial intelligence and machine learning. I’m pretty sure that you’ve all heard of these two pieces of technology. At this point, the question is no longer what they’re going to change, but rather, what aspects of life they won’t be able to change. SEO is just one of the many aspects that’s going to be changed by these technological advancements. In fact, AI has been shaping SEO for quite some time now.

User Intent

Nowadays, Google Rankbrain is one of the best examples of how AI and machine learning can be integrated into SEO. But before we delve further into what Google Rankbrain is and how it works, a vital concept to understand is that of user intent.

User intent holds a strong significance in every search because this directly affects how relevant the search results are going to be. In being able to determine the purpose for which a search is made, Google is better able to provide the answers that the user is asking for. This is especially important when a user’s input is vague. For example: a search for “New Year’s party location” can practically mean anywhere in the world. But, if the user’s location is taken into context, artificial intelligence can conclusively determine that this user wants to find the location of a spot that’s known to host some of the biggest New Year parties in their area.

READ  Debt Dodging - 4 Simple Tips for Getting Your Finances Under Control

Rankbrain

Rankbrain is a vital component of Hummingbird (Google’s primary search algorithm) that utilizes machine learning to select the most relevant search results for user search queries. It has been integrated into the Google search algorithm since 2015. And while Google themselves admit that Rankbrain is still a work in progress, the fact is that this is the direction in which technology is headed. The integration of AI into something as simple as a search query is eventual and will only become more mainstream.

Related posts

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0

Common VPN myths debunked

December 18, 2020
0

How Can I Make Good Use Of Rankbrain To The Advantage Of My SEO Campaign?

The primary goal here is to make content that is relevant, information-rich, and well-written. Content that delves into a specific topic, rather than a topic that only contains general information, are more likely to be visited by users.

Because Rankbrain is currently able to factor in user intent, it’s able to find very specific answers, even when the search query is vague. With this in mind, content that has specific answers is naturally going to rank higher. Companies such as those found on BestSEOCompanies.com know how best to adapt content to suit modern Google search standards.

But that’s not the full extent of how artificial intelligence can potentially change the field of digital marketing. There’s a very good chance that its integration may force a lot of us to review our SEO basics in order to take maximum advantage of the new technology.

Readers 2,747

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

Related Posts

Columnists

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0
Columnists

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0
Columnists

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0
Columnists

Common VPN myths debunked

December 18, 2020
0
Columnists

Best File Recovery Software for macOS Big Sur

December 14, 2020
0
Bitcoin

How Online Gaming Is Pushing a Wider Bitcoin and Crypto Adoption

December 14, 2020
0
Columnists

2021 Upcoming Mobile Games

December 14, 2020
0
Columnists

BOC 3 Filing Process in the Transportation Industry

December 14, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Aerobotics Raises $17 Million Led by Naspers To Scale AI for Agriculture Globally

January 21, 2021

Tanzanian money remittance startup NALA is launching in the UK

January 21, 2021

Startup Guide to release of Startup Guide Nairobi

January 21, 2021

Nokia C1 Plus now available in Kenya for Ksh 9,000

January 21, 2021
kplc

Kenya Power Rolls Out A Smart Metering Project Across The Country

January 21, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: