Little, the Safaricom-backed ride-hailing firm with operations in Kenya and various other markets across Africa has partnered with a regional low-cost carrier, Jambojet, in a move to market its platform to travelers in Kenya with hopes of growing its customer base.

Little will offer a $1.5 discount (Kshs.150) on cab rides to its customers for three months to and from airports in Nairobi, Mombasa, and Kisumu. The initiative is aimed at providing Jambojet customers affordable and convenient travel but also aims at helping Little cut out the competition especially from venture-backed Uber and Bolt.

Little is also running the campaign on the foldable tray tables on the airline’s De Havilland Dash 8 Q400 aircrafts.

“This is an exciting partnership that will offer Jambojet customers more convenience and affordability to and from the airport, which is what we live for at Little” said Mr Anoke Chisom, Head of Global Expansion at Little.

Little is also taking up ad space in the regional airline to reach a targeted captive audience traveling across East Africa with hopes that the Little brand will stick to their hearts to influence their transport decisions when they alight the airline.

“Our inflight advertising platform offers brands an effective way to reach consumers who are increasingly difficult to influence through traditional media like television, billboards and newspapers.” said Jambojet Chief Executive officer Mr. Allan Kilavuka, “We are continuously looking for ways of enriching our customers travel experience and our partnership with Little offers us an opportunity to do that.”

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