OLX South Africa, part of Naspers-owned OLX Group which was not sold with OLX Sub-Saharan ventures, has partnered with South Africa’s 365 Digital, to help sell drive its ad revenues.
365 Digital will support the growing classifieds product and tech company by selling its ads inventory to its publishing partners.
In a statement, Mark Kritzinger, OLX country manager for South Africa said, “The partnership allows a seamless integration with our system and gives us the opportunity to operate in a highly collaborative manner. We are pleased that our inventory joins an already strong portfolio of publishers, and a powerful commercial team with strong relationships.”
The firms see that the deal will help OLX take advantage of the hundreds of publishers in 365 Digital’s premium ad marketplace and boost the reach of inventory on OLX. OLX also has the numbers that need to be reached with other content or ads apart from the classified ads listed on the platform.
The publisher has 2.5 million South Africans that visit the site every month to either buy, browse or sell their items and these presents a goldmine to advertisers working with 365 Digital. The firm also will act as a goldmine for purchase intent data to help 365 Digital design messaging for its brands to increase their conversions.
The partnership is a win-win as with 365 Digital’s network of advertisers means, only the top brands are matched to product context. For example, a car buyer looking for a new car will be matched to verified car dealers from 365 Digital.
“We’re thrilled to be partnering OLX. The addition to 365 Digital’s already robust premium publisher marketplace is a perfect enhancement to premium campaigns not only in quality of inventory, but also scale and efficacy. There are very few publishers that have the capability and brands solutions that OLX has; such as their in-market purchase intent data and the dynamic rich-media creative solutions,” said Julian Jordaan, Commercial Director of 365 Digital, comments on the partnership,
