Facebook, in partnership with Teleperformance, has announced the opening of its first Small Business Group (SBG) Operations Centre in Lagos, Nigeria.
The centre will provide outsourced support to advertisers across Sub-Saharan Africa through its Advocacy, Community & Education (ACE) programme.
Facebook says the centre will build engaged communities who are growing their businesses, organizations and communities through social media through online trainings, face-to-face trainings among others.
According to Adaora Ikenze, Head of Public Policy, Anglophone West Africa said: “With over 90 million businesses globally using Facebook to find new customers, hire employees and engage with their communities, digital skills and harnessing those skills, is now evermore important. At Facebook, we’re deeply invested in supporting communities like SMBs/SMEs across the country, and our investment with the SBG Operations Centre further highlights our ongoing commitment to Nigeria, as well as the African continent.”
There will be a focus on how to leverage mobile and social media to build brand awareness, increase sales and connect more meaningfully with customers. It will serve as a networking opportunity where SMEs will be invited to join online Facebook Groups, and have the opportunity to learn from Community Managers, share knowledge and expertise.
Meanwhile through its Marketing Expert sales programs which will support businesses in 34 countries across Sub-Saharan Africa, SMEs will receive consultative digital marketing advice from local expert agents, supporting them to find new customers and grow their businesses using Facebook and Instagram. SMEs who take part in this program will also receive scheduled phone calls with marketing experts to create personalized and localised marketing plans that accelerate the growth and development of their businesses.
Managed and operated by Facebook’s partner, Teleperformance, the opening of the centre, which began operating from mid-July has created full-time jobs for over 35 people.