Ninja Casino is an online casino founded by Elec Gaming which is a subsidiary company to Global Gaming 555 in 2016.
The new casino was awarded The Best Nordic Online Casino by eGaming Review just one year after launch. Quickly followed by another award for “Most Innovative Start-up”.
They focused on just 2 markets which were Sweden and Finland but as of the writing of this article, Ninja Casino is closed for Swedish players.
The controversy
The controversy hails from Ninja Casinos excessive use of advertising.
They utilized ad spaces on every single medium available, including bus stops, trains, TV commercial, radio commercials and online ads.
Furthermore, many players reported that the online casino allowed to play above their budget which they set when the first created an account. They also allegedly offered extra bonuses to players who would spend a lot of money, which is prohibited by Spelinspektionen (gambling commission in Sweden).
Ninja Casino got sued for their excessive advertising the 17th of December 2018, which was the first time in history that the law of moderation in gambling advertisements was going to be used in a Swedish trial.
Losing their Swedish gambling license
17th of June 2019: Ninja Casino officially lose their Swedish gambling license and the stock takes a hard fall at the stock market.
The decision to remove their license was based on multiple shortcomings of their policy applications when it comes to bonus offers, player responsibility and control of money laundering and financing of terrorism.
Ninja Casino replied that the decision would be appealed against and that they do not agree with Spelinspektionens decision.
The future for Global Gaming 555
A new casino quickly appeared when Ninja lost its license and the stock began to recover.
That new casino is called GoGo casino and was introduced with a lot of advertisement, although less than its predecessor Ninja Casino.
The trial is now over, and the final decision will be made public late November. It will set a precedent for all online casinos active in Sweden.
Gambling guides such as Gambla.com will not be affected by the outcome of the trail.
Ninjacasino.com has been sold
The new owner of Ninjacasino.com is Viral Interactive which already have an online gambling license in Sweden, and they are reportedly looking to expand it to include the Ninja Casino brand.
