Every business reaches a point in its growth stage where certain difficult decisions must be faced. One of the most common ones is whether or not to outsource e-commerce functions. Online selling is, in many ways, a strange task. Company owners somehow are oddly content to handle the most excruciating tax chores, startup challenges and technical problems on in-house basis. But for some reason, everyone gets nervous when it comes to e-commerce. Does that mean it’s always best to outsource this job? The answer is, in most cases, is understandably yes.
There are vast advantages to hiring out your e-commerce function to a trusted service provider. Exchanging your goods and services for money is the final stage in the primary business transaction. That’s why no matter how competent your accounting staff, marketing team and technical employees are, there’s no room for error when the time comes to trade goods for cash with real customers.
It’s important not to make light of critical technical tasks. On-page SEO and speed optimization is important if you want customers to actually purchase from your website. Waiting even a few seconds is often too long before a customer will bounce from the underperforming page. Likewise, poorly performing applications and prevalent database issues can cause an overall site slowdown that will inevitably drive customer away. Consider tools like SQL server monitoring, which for a small cost, can provide real time troubleshooting and resolution of issues. The common saying for any business, and especially holds true for e-commerce, make it as easy as possible for your customers to pay you.
If you’re still in doubt about outsourcing e-commerce, here’s a quick cheat-sheet of key advantages you’ll enjoy by letting someone else take care of the headaches that accompany this essential function and can let you rest easy:
When you run your own e-commerce as an in-house function, you’re susceptible to various forms of risk. The most obvious is a poor consumer experience. If you fall down on the job of making every financial transaction seamless, you’ll lose customers and, worse, earn negative reviews on social media sites. The best way to avoid e-commerce failure, and all it entails, is to outsource the function to a competent provider.
Unless your core business function is e-commerce, your costs will be about half if you outsource the task. The main reason is that you won’t have to set up in-house servers, software and other costly things that go along with having your own e-commerce solution. Outsourcing costs around 10 percent of what an in-house e-commerce function does.
Increased Focus on Core Business Strategy
It’s not just about the money. Doing the function yourself, means you’ll need staff members who currently do nothing else but deal with all the challenges that typically arise with e-commerce. That means your core business function, whatever it is, will suffer. When you outsource something to a provider who is an expert, you’re actually making an economically efficient move. Not only will you save your company money, but you’ll free everyone else to focus on what it is you do best, whether that’s designing websites or building electric scooters.
When experts handle your e-commerce needs, they get the job done faster than you ever could. That’s because they enjoy economies of scale, access to the most efficient supply chains and other advantages your company just can’t ever hope to possess. The e-commerce task attains a much higher rate of productivity when it’s in the hands of specialists.