Who are the biggest sportsbook providers? – This question cannot be answered exactly down to the smallest detail. The key point is what does “BIG” mean? If you want to determine the importance of bookmakers in the number of employees, the turnover, the customer base or the betting offers. There are several different starting points at this point, which logically lead to a different result.
The facts about the big sportsbook providers
- Partly with stock exchange listing
- Customer numbers in the millions
- Employs countless people
- Sponsorship of elite sports players/teams
Top 5 Biggest Bookmakers in the World
1. Bwin
Bwin has impressive numbers in several areas. Officially, the bookmaker, who saw the light of day in Vienna in 1998, has a customer base of over 20 million users. In addition, the betting offer is sensational. Customers have the choice of more than 90 sports throughout the year.
Bwin Party Digital Entertainment Plc, which was created in 2011 from the merger with the company Party Gaming, employs over 3000 people and is listed on the London Stock Exchange. Previously, Bwin’s shares were traded in Vienna and Frankfurt. The day-to-day business is handled by ElectraWorks Limited, which operates under an EU license from Gibraltar.
2. Ladbrokes
If one speaks of the “big ones”, Ladbrokes cannot be missed. The British bookmaker is the oldest known bookmaker in the world. The company’s history dates back to 1886. Ladbrokes Plc has been listed on the London Stock Exchange for around 50 years. In the meantime, the bookmaker company was even responsible for the distribution of the Hilton hotel chain. Ladbrokes is a partner of the Scottish Football Association and operates in the UK, Ireland and Belgium in addition to the online business still more than 2,700 physical betting shops.
3. William Hill
William Hill has been back in the German market since 2016. The bookmaker had temporarily withdrawn from Germany after the introduction of the betting tax 2012. William Hill is also one of the UK’s leading providers in the land-based sector. On the Internet, the group is in every area on the ball. Among other things, the casino software market leader Playtech also belongs to William Hill Holding. William Hill is also known as a premium partner of the English Football Association. For example, the FA Cup is all about the bookmaker.
4. Betfair
Betfair is regarded as the largest betting exchange in the world. The company has dictated the market in this sector for several years. While other betting exchanges offer a rather narrow betting offer, Betfair offers the complete spell of the sport. They provide football offers from top leagues, ice hockey sports betting and tennis odds to motorsport and NFL sports betting.
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5. Betway
Last but not least is Betway in our list of the biggest bookmarkers in the world. The bookmaker company is now the seventh-largest private company in the UK. The approximately 2,000 employees, who are primarily employed at the headquarters in Stoke-on-Trent, serve around 15 million customers worldwide. Betway generates annual sales of around €4bn. The special charm of the provider is certainly to be seen in the fact that Betway is still a pure family business. If you like the family business concept you should definitely have a look at the following Betway review before subscribing to their services.
Why Betting with a Big Bookmaker Makes Sense?
The number of reputable bookmakers on the Internet has risen enormously in recent years. The customers have a huge choice. Nevertheless, it is advisable for your experience to favor one of the leaders in the industry. The advantages can be found in a wide variety of areas:
- Financial backing: The companies are usually financially on very safe feet.
- Listing: Listing on the stock exchange provides an additional control effect.
- High customer base: If the bookmaker has a high customer base, it means for sure that they know the job.
- Restricted structures: The big bookmakers are well organized. Day-to-day business runs in well-established and secure structures. Particularly in regards to customer support and payments.
- Betting odds/betting offer: As a rule, the betting odds are very stable and balanced. The “old hands” of the industry also offer the most extensive betting offer.
