Greenlight Planet, a pay-as-you-go (PAYG) solar systems firm, has partnered with Vodacom in Tanzania, Orange in Burkina Faso and Telma in Madagascar to expand across sub-Saharan Africa.
Greenlight, recognizing the natural synergy between the telecom and pay-as-you-go solar industries, is pursuing a strong telecom-focused strategy that aims to have a far-reaching impact on more than 600 million unelectrified consumers across the African continent.
The company has collaborated with more than fifteen telecom operators, banks and payment gateways to make Sun King products more affordable and accessible for rural individuals, increasing long-term value for a common consumer base.
The firm will be working with telcos for sales and distribution partnerships in Tanzania, in Burkina Faso and Madagascar, to enable sales of solar-powered energy solutions through each operator’s subscriber base and mobile money channels.
Mr. Dhaval Radia, Senior Vice President at Greenlight Planet, says “The time is right for telecoms to look beyond their traditional revenue earning models and explore innovative partnerships that can lead to a sustained increase in ARPU and customer retention. By expanding to rural consumer segments with value-added services such as PAYG solar products for daily energy and infotainment, telecom operators can help deliver higher value to their customer base.”
Ninety-eight percent of Greenlight Planet’s PAYG customers make roughly 60 mobile money payments between $2 and $5 each over a period of twelve to twenty-four months to complete their installment payment plans for a PAYG solar device. The company has processed nearly 40 million mobile money payments from customers in Africa in the last three years.
With more than 100 million mobile money subscribers, and nearly 600 million people that lack reliable access to electricity on the African continent, opportunities for the telecom and distributed energy sectors to join forces remain tremendous.
Since inception, Greenlight Planet has installed nearly six million solar products, benefitting over 24 million individuals, across Sub-Saharan Africa through its direct distribution channels in Kenya, Nigeria, Tanzania, and Uganda and through more than 200 strategic alliances in 32 countries across the African continent.