Bookings Africa, a Nigerian talent marketplace for creatives has launched in Kenya in a move expected to leverage technology to disrupt and revolutionise how talent in the lifestyle, entertainment and media industries across Africa are sourced.
The expansion into East Africa’s largest economy was after Bookings Africa’s successful fundraising round and launch of its mobile apps.
According to Fadé Ogunro, CEO of Bookings Africa: “I believe Africa is the future, yet, the biggest problem we face is unemployment. Bookings Africa tackles this issue by enabling millions of freelancers gain recognition, monetise their talent and build a sustainable career on their own terms.”
Users create a personal profile, upload their work portfolio, set their own rates, availability and manage their business better with guaranteed payments all at the tap of a button. Ogunro says the platform was inspired by the many difficulties she experienced while working in the media industry as a producer for over a decade.
“I found many limitations when trying to source creatives across the continent. The process is currently expensive, time consuming and extremely inefficient. I have dedicated the last three years of my life creating this innovative tech-enabled solution that will reshape Africa’s workforce. This is my vision for Bookings Africa; an Africa that works.”
UnicornGroup invested an undisclosed sum in Bookings Africa to help the firm build a strong technology-led and scalable business.
“We believe that investing in Bookings Africa has the potential to revolutionise a highly fragmented industry and positively impact lives,” Mayowa Ayodele, Chief Investment Officer of UnicornGroup said.
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Founded in 2018, Bookings Africa’s mission is to unlock the earning potential of talents and catalyse commerce across Africa. It uniquely leverage technology to economically empower and connect African professionals to millions of customers.
Through its marketplace, clients can hire service provides such as Models, Makeup artists, Voiceover artists, Dj’s, Filming locations and much more at the tap of a button.
Like all digital marketplaces, Bookings Africa’s people-to-people platform benefits all its stakeholders including the service providers, clients, employees, partners and the communities in which it operates.
