Zlto, a web-based digital rewards platform that incentivizes young people to gain work experience by volunteering in the community is helping South African youth find work using the web.
Zlto is helping South African youth who face the world’s highest recorded youth unemployment rate to access job opportunities due to a lack of financial resources and necessary work experience.
Founded by Allan van der Muelen, Zlto allows users to build a digital resume by uploading completed work assignments, showing both their impact on the project and the skills they gained while completing the task. For each project they also earn Zlto, a digital currency that can be spent on a range of items, like food, clothing, mobile data and transpoation, thanks to collaborations with national retail paners.
“I work with young people to show them that they do have choices and the Web is giving them access to even more,” he says. In 2018, Zlto won the Google Impact Challenge and more recently staed working with Chrome engineers to streamline their web app.
Users access Zlto through devices with limited capabilities and with limited data and connections. So providing them with instant access to the plaorm is critical to the company’s success. By building on the web, the Zlto team was able to make the app widely accessible. A typical Zlto user accesses their web app three times a day, so it’s critical that their experience is reliable. The Zlto team uses modern web technologies to ensure the app is responsive and reliable, and they use tools including Google’s Lighthouse to monitor the app’s peormance and make instant xes.
Zlto is having a notable impact in the Cape Town Flats, securing permanent work for more than 2,300 young people in the last 12 months; there are 36,000 volunteers working with more than 1.2 million people in the community. The team is now piloting the launch of Zlto in Tanzania as well as the United Kingdom, working with the Newbigin House charity in support of asylum seekers and other individuals.