Opera Mini and Mdundo, Nairobi-based music sharing platform have partnered to reach more users across Africa. The deal gives Opera Mini users music from Mdundo for free, to listen to as well as download.
Opera Mini users can start listening to their favorite music with Mdundo as soon as they open the browser, with Mdundo displaying the 100 most popular songs in the country according to the geographical location of the user. This lets users switch between music and news faster and easier.
“Mdundo has changed the way people listen to music on their smartphones,” said Michael Gray, Product Director of Opera Mini Africa. “Now with Mdundo support in Opera Mini, music lovers can access a catalog that includes the best local artists, the most popular songs in their country, and the fastest growing independent local artist platform.”
Mdundo has music from artists from Kenya, Nigeria, Ghana, Tanzania, South Africa, Uganda, Mozambique, Zambia and Zimbabwe.
This partnership will also expand the functionalities of the browser and bring African music fans closer to their favorite songs and expand the functionalities of the browser as well.
Launched in 2013, Mdundo music platform boasts one of the largest catalogs of independent African artists, who can easily upload their songs to Mdundo’s platform, manage their catalog and commercialize their music themselves. Additionally, they become part of the fastest growing online music catalog of independent artists in Africa.
“We love when African artists create new songs or produce new albums, and at Mdundo we are taking the side of the artists,” said Martin Nielsen, CEO of Mdundo. “With the inclusion of Mdundo’s music catalog in Opera Mini, African artists will also increase their chances of being discovered among the massive Opera Mini user base in Africa. This will bring them more streams, more downloads, and the opportunity to get new fans”.
Opera Mini is a fast and lightweight browser used by more than 100 million people around the world. This deal will allow users to decide between streaming music or download their favorite songs. Thanks to the hybrid advertising model of Mdundo, users can download their favorite songs for free.
Those who choose to download music through the browser will also benefit from the file-sharing feature capabilities of the browser, as they will be able to share music at no data cost.
“The Opera Mini browser is among the most popular browsers in Africa,” said Martin Nielsen, CEO Mdundo. “Through this partnership, we are expanding the reach of our popular music service to make it even easier to use.”
With the deal, songwriters, recording artists, producers, and publishers, will be able to continue working and producing the music that people love the most.