When it comes to running a successful business, it’s important to make sure people know your name. One of the best ways to do this is to attach your company’s name to things, but some promotional items are seriously outdated. If you’re looking for great ways to represent your business, here are some tips.
When you put your business’s name on a product, whether it’s a promotional item or something you sell, you’re increasing exposure. In terms of canvases that you can put your business name on, it doesn’t get much bigger than clothing. Putting your company name and logo on a t-shirt or hat is free advertising every time that item is worn. The trick is finding a sleek design that people are happy to put on when they wake up in the morning.
2. Marketing Materials
Networking is an important part of getting your business’s name out there, but you have to have the right tools to network effectively. The same websites that make things like photo wedding invitations and holiday cards also make a range of marketing materials you can customize to your brand’s needs. Simply having a business card or brochure to hand out when you’re talking with somebody can work wonders. And when the holidays do roll around, you can use these services to send out customized company holiday cards.
3. Water Bottles
If you want to make your brand familiar and trustworthy to people, you need to provide them with something of value. With the recent focus on drinking more water and reducing plastic waste, now is the perfect time to create custom company water bottles to get your name out there. You can hand these water bottles out at events or simply give them to your employees to use. When somebody sees these water bottles, they’ll associate your brand with being giving and knowing how to provide something of value.
There have been a lot of changes in the way marketing works, but arguably the biggest change is the level of importance we now place on video marketing. While people used to be more than happy to sit down and read a paper or flip through a magazine, attention spans are constantly getting shorter. Video content is a great way to solve that problem while doing what you can to get your brand’s name out there. Whether you choose to create viral videos with a little bit of humor, informative videos or something else, you’re helping spread the word about your business.
5. Phone Cases
Pens have been a popular promotional item for decades because people use them so often. You can get a similar effect by creating custom phone cases with your business’s logo and name on them. Every time somebody picks up their phone to look at a message, they’ll see your logo. When somebody sets their phone down at a table with a group of friends, a stunning phone case can be a real eye-catcher. Plus, there are tons of little promotional items that have the same effect.
Brand awareness is important if you want your business to succeed, so you need to get your name out there. With a few promotional items and some of these tips, you can boost your business in no time.