Twiga Foods has signed a distribution deal with Jumia to deliver fresh and processed food to the homes of consumers dubbed “The service will be dubbed ‘Jumia Fresh powered by Twiga’,. The deal aims to cover home delivery into most of Nairobi’s suburbs, leveraging Twiga’s existing infrastructure of depots in Dagoretti, Donholm, Embakasi, Thome, Ruaka, Kaloleni, Nairobi West, Syokimau, Waiyaki Way and Kilimani.
Twiga Foods says the fresh bundle will offer 28kg of fruit & veg for 1925 KES and including free delivery for customers within Nairobi. Customers will also buy the produce at 50 percent cheaper than the prevailing market prices. The service will be available on the Jumia and Jumia Food apps under the “Supermarket” category.
“This partnership with Jumia is a great milestone for us. It allows us to scale up in terms of products, retailers, and cities served through this platform. As we continue executing our mission to feed and supply Africa’s urban population with traceable, quality, and affordable products. Significantly, this partnership ensures that we pass on to our consumers the price benefit of sourcing directly from farmers and manufacturers,” said Peter Njonjo, Twiga Foods Chief Executive Officer.
“Our partnership with Twiga will allow customers to shop on Jumia for their fruits and vegetables. While offering consumers within Nairobi same-day free delivery. Twiga plans to cut out the middlemen. It will consider buying directly from farmers and FMCG manufacturers across the country,” said Jumia Kenya’s Chief Executive Officer, Mr. Sam Chappatte.
Jumia has built an extensive e-commerce and logistics platform with a country-wide distribution network. Over the last six years, Twiga Foods has been building Kenya’s only end-to-end distribution for fresh and processed foods. Sourcing from more than 15,000 producers and delivering to over 5,000 retailers a day. By bringing together their capabilities. The two companies aim to offer an unrivaled delivery service for food, providing fresh, high-quality products directly to people’s homes across Nairobi.