EYWA, a transportation solutions provider has launched its EYWA Transit Solution in Tanzania aimed at leveraging cashless payments and digital technologies to efficiently transform how commuters move daily within and across major cities.
EYWA, consisting of a mobile App and a Transit Card, is the first-of-its-kind mass transportation solution in the country and is powered by Mastercard QR and Tanzania’s NMB Bank.
According to Toffène Kama, CEO of EYWA said: “We are committed to making decent mass-transit services accessible for all with a goal of moving millions of Africans daily and safely, at the cost they can afford. As the world grapples with the COVID-19 pandemic, we are humbled to be able to launch a solution that will enable commuters in Tanzania transit while being able to stay safe by limiting human-to-human contact.”
The platform technology will enable commuters to avoid ticket-buying queues; check into the waiting pool of their destination; track the time of arrival of their buses and avoid the jostling and human-to-human contact by scanning their card to board the bus.
With the use of their mobile phones (feature or smartphone) and transit cards, commuters can also cut out cash payments and the time wasted waiting for change through the pre-payment feature.
Commercial bus operators on the other hand will be able to view their passenger pool ahead of their arrival at the next station, ensure swift and organized passenger pick-up and be pre-informed on the number of stops per trip making travel time more predictable and efficient.
In addition to this, bus operators will also benefit from being included in the financial ecosystem through the digitized payments, creating for themselves distinct financial records needed for securing credit facilities for the expansion of their business or maintenance of their vehicles.
Over the past year, Mastercard has launched several digital payment partnerships in Tanzania designed to equip people with the right tools to join the digital economy and pave their own path towards financial security. These partnerships have resulted in a Mastercard QR consumer base of tens of millions and more than 50,000 new merchants accepting QR payments in the country.
Adam Jones, Area Business Head, East Africa, Mastercard, said: “With more people traveling around urban areas for work or leisure, cities are looking to better address the demand across public transit networks. As such, we are proud to have partnered with EYWA and NMB Bank to launch Mastercard QR in the transport sector, an integral part of Tanzania’s economy. With thousands of people using public transport on a daily basis, our digital payment technology integrated into this solution will have a substantial and positive impact on driving inclusive growth, as well as building the digital economy.”
Leveraging Mastercard QR and the Association of Transporters in Dar es Salaam (UWADAR) and others in ensuring their network of drivers optimize this solution in providing better services to their customers, the platform provides a fare collection from a broad range of payment methods, ensuring a convenient, secure and hassle-free cashless experience for both drivers and passengers.
The system also promises new spending and sanitary behaviors in the light of COVID-19 as its touch-free and satisfies a growing need for an organized mass transit network that will appeal to all.
All passengers will get their free EYWA Transit Card from EYWA agents located at bus stops and top-up through any of their preferred platforms. Commuters will receive information on the next arriving bus on their mobile phones. Smartphone users can also download the EYWA App for an even better user experience.
NMB Bank is no stranger to enabling commercial transport operators as last year the bank enabled commercial motorcycle riders (boda-boda riders) to receive payments from customers directly to their NMB bank accounts, introducing them to a safe and secure payment platform that includes them in the financial ecosystem.
“Formalization of these payments is a key component of NMB’s drive to enhance financial inclusion among the commuters and the transport sector as a whole,” said Ruth Zaipuna, Acting Managing Director of NMB Bank. “With Mastercard QR, we are providing an efficient means for commuters to receive payments from all MNOs and commercial bank customers that are Mastercard QR enabled. We all understand the obvious security risks that come with handling cash.”
This service will be available at all bus stations nationwide in Tanzania, starting with Dar es Salaam. Mastercard and EYWA plan to expand to other markets across East Africa, enabling more people to enjoy smooth and seamless digital transit services in the coming months.