Jumia and Mastercard have entered into a partnership to incentivize the use of cashless payments platforms as people look for safer ways to pay in the wake of the COVID-19 pandemic.
Jumia consumers who purchase essential products using their Mastercard will receive up to a 10 per cent discount on their order, in a move to encourage consumers to safely transact using digital payment channels and avoid human-to-human contact.
“We are proud to partner with Mastercard as part of our social commitment and business responsiveness to the global pandemic. We are also happy to support our customers by offering them a strong incentive to use cashless payments and providing access to essential products with affordable prices during this challenging time. This incentive will help drive more consumers to adopt JumiaPay, the safe and digital payment method,” said Sami Louali, EVP Financial Services at Jumia.
The discount offers from Mastercard and Jumia will be available in five countries including Nigeria, Egypt, Kenya, Côte d’Ivoire and Ghana.
“This partnership supports the various government cashless payment policies in each of these countries. This is an additional step to limit cash exchange at this time,” he added.
Commenting on the partnership, Raghav Prasad, Division President, Sub-Saharan Africa, Mastercard, said: “ Our partnership with Jumia seeks to further encourage Mastercard consumers to stay safe by using available digital payment platforms to purchase their essential items all from the comfort of their own homes in a clean, seamless and convenient experience.”
Consumers in these five markets can be a part of this promotional offer by logging on to the Jumia platform, shop and pay for their essential goods on the JumiaPay portal, using their Mastercard, and automatically receive up to 10 percent discount.
In 2019, Mastercard took a stake in Jumia to grow e-commerce operations and support the digital transformation of the continent.
The two companies will look to build on Mastercard’s presence across Africa, bringing its deep knowledge and expertise in payment solutions and technologies to spark new innovations and spur development in new customer segments. The companies also agreed to build on their current efforts to accelerate the adoption of electronic payment platforms among consumers and merchants.
