A comprehensive video that viably exhibits the advantages of a product is known as a product video. It can be of various kinds. The most popular product video techniques utilized by marketers are motion graphics, character animation videos, whiteboard animation, screencast, and live-action videos. As indicated by the rule of thumb, 90 seconds is the most reasonable length for a product video. So, it is perfect for featuring just a few highlights in a single video.
Including a product video in your marketing tactics can do wonders for your product. It helps you in boosting the conversion rate. A video can impact the behavior of the audience and convert them into customers.
A video is the perfect strategy to showcase your brand’s personality, enabling you to interface with viewers and gain their trust. Additionally, a product video is bound to be shared by the audience. This will help in expanding the reach of the product.
Nowadays, e-commerce marketing is incomplete without a product video. Here are a few recommendations for you to make your videos captivate everyone.
- Introduce the Product
Give a concise introduction to your item in the video. You can make a video utilizing a few attractive images of your product and some memorable text that centers around your customers’ values. Such videos will help in increasing the recall value of the product.
- Make Tutorial Videos
Tutorial videos are becoming popular among the audience. You can make a step by step instructional video on the best way to utilize the product. You can likewise incorporate how your item is unique and better than competitors’. Start your video by unpacking your product. Then, you can elaborate on the process of using the product.
- Cover the Entire Product Catalogue
Another intriguing way to make a product video is to cover the whole catalog of the product. You can likewise concentrate on a new collection of products in the video. A video including your full product collection can work well as a social media ad. You can also use this method to announce a special promotion.
- Showcase a Close-Up of Your Product
If you sell products that are small in size or luxurious products, such as rings, necklaces, earrings, watches, you should consider making a video with close-up shots of the product. A close-up video highlights the details of the product and its beauty. Also, customers will get a better idea of the product. An online video editor, like InVideo, can be used to enhance the quality of the video.
- Make Testimonial Videos
Make a video using all your top comments and awards. Testimonial videos are beneficial in creating a reputable and trustworthy brand image in the viewer’s mind. It is an ideal tool for getting potential buyers to finally commit to your product. You can share the testimonial videos on the product page or in promotions focusing on a high-intent audience.
- Use Emotional Appeal In Your Videos
Incorporating emotional appeal in your videos can help you boost the sales of the product. The right choice of words, sound, and visuals can help you get the desired reaction. Such videos will not only stimulate the viewers to take action but will also encourage them to share the video. It also helps the brand in building a long-term relationship with the customer.
- Create Interactive Videos
Interactive videos help you stand out in the crowd as they allow you to engage with the audience. You can incorporate the “hotspots.” These are the clickable areas in a video. Another option for an interactive video is to create 360-degree augmented reality videos where viewers can turn upward, downward, left, and right inside the video.
These product videos help you convert prospects into loyal customers. They play a significant role in building trust between the brand and the customers. These videos are given priority by Google, boosting traffic and user engagement. They have the potential to change your e-commerce marketing. Use a promo video maker, like InVideo, and boost your e-commerce marketing.
