The Cherie Blair Foundation for Women and DHL Express have launched HerVenture, a business skills training mobile app for women entrepreneurs, in Kenya.
HerVenture is targeted at women who own small and medium enterprises in low and middle-income countries. The app is currently available in Vietnam, Indonesia, Nigeria and has been launched in Kenya with support from DHL Express.
According to Cherie Blair CBE QC, Founder, the Cherie Blair Foundation for Women, “COVID-19 is drastically changing the way we live and work and pushing us further into a digital world. To survive, many businesses across the world find that they too must move online. In emerging economies, mobile technology is proving to be a lifeline for small businesses, but not everyone is ready to embrace the new digital reality.”
GSMA’s Mobile Gender Gap Report 2020 shows that women are still less likely to have the access or skills to use it to adapt their business, but if they don’t access support now, they face losing their businesses altogether. HerVenture aims to be a lifeline for small businesses.
“Where there is disruption, there is also opportunity. Issues facing women entrepreneurs at this time are complex and interconnected but through collaboration and new partnerships across sectors and geographies, solutions can be found to help them thrive,” she added.
Kenya will be the second African Country after Nigeria to benefit from the availability of HerVenture following a needs assessment conducted in 2019.The app will come with a new e-commerce learning track to support women entrepreneurs with business digitisation through COVID-19 and will aim to reach 10,000 women entrepreneurs in Kenya.
HerVenture will be available to Kenyan women entrepreneurs on Android through the Google Play Store. The app’s content is provided in bite-sized, easy to understand formats such as swipe-able cards, quizzes and videos. Static content can also be accessed offline.
The app will allow users to find and connect with each other, as well as learn about local business events. So far, since its launch in 2018, HerVenture has been downloaded by and provided training to over 23,000 women, with huge benefits to local communities and economies, which is set to be scaled within Kenya.