If you’re creating content regularly, it can be challenging to find a solution that allows you to deliver data across a wide array of platforms. Fortunately, using a mobile CMS lets you send data to individuals who are working with Linux, Windows, MacOS, Android or IOS. According to Contentful, “a mobile content management system should be able to push content to different platforms, so that there would be a single content source for every app.” Having a centralized area to manage and store your data helps make it more efficient and less expensive to deliver to each separate platform.
The Benefits of Using a Centralized Area for Data Storage
One of the main features of this type of CMS is its centralized data storage area. You can imagine how expensive and time-consuming it can be to update content for several different kinds of platforms continuously. By storing all your data in the cloud, you’re able to take advantage of the following benefits:
- Allows content to be added and modified in the cloud by non-technical users
- Changes can be made without having to set up or build an expensive backend
- Provides flexibility for a developer who wants to deliver content on the client-side in a specific way
Users on mobile apps can consume data that has fetched a specific item from the data in a storage area by making an API call. This occurs via a headless CMS that only provides the essential content required to display on the app. Instructions for the way the data is displayed is performed on the client-side, which helps make it feel native to that specific platform. Utilizing this type of CMS reduces the need to provide code on the backend relating to presentation.
Maximizing Your Mobile CMS
With any system, it is important to make sure you focus on the specific factors that can help you maximize its potential. Maximizing a mobile CMS can be completed by paying attention to these factors:
1. Promoting the Reuse of Content
Reusing content stored in the cloud can help reduce costs by not having to create new content, review it and maintain it. It’s much more productive and efficient when it can be reused multiple times. Content reuse also provides consistency when you’re sending it through different channels as it can help bolster brand identity and ensure you’re delivering the same message consistently.
2. Avoid Using a Specific Framework
Staying away from using a single framework is also essential. Having the ability not to be limited by apps created by several different types of frameworks provides flexibility and future proofs of your content.
3. Works With Multiple Devices
Building an app for a specific operating system doesn’t allow for flexibility and efficiency. It’s much more productive to use a system that works just as well with a PC as it does a smartwatch without having to make any adaptations.
4. Managing Content Efficiently
The workflow of your content must be streamlined to ensure efficiency. Using a mobile CMS allows content to be broken down into smaller parts, which can make it easier to create, review and approve content for delivery.
Efficiency can also be elevated when you’re using this type of system. Increase or decrease capacity as needed. The use of your content can fluctuate based on traffic spikes or seasonal patterns. Having the ability to scale either way provides resiliency.
Catering to users who are utilizing several different platforms doesn’t have to be challenging or expensive. Using a centralized storage area where both developers and non-technical members of your team can manage content is likely to be much more effective and affordable when delivering content.